Ford bets $50 billion on electric vehicles by 2027 to stay competitive
Ford Motor Company has revealed plans to invest $50 billion in electric vehicles by 2027. The move comes as the automotive giant faces rising production costs and shifting market demands. Known for its long history and $185 billion in annual revenue, the firm is now pushing hard into electrification.
The company aims to produce affordable electric cars, targeting a starting price of $30,000 within the next three years. To cut expenses, Ford is increasingly relying on overseas partners for manufacturing and assembly. This strategy, however, brings new financial pressures, including import tariffs that could add $1 billion to $2 billion in yearly costs.
Ford’s massive investment signals a major shift toward electric vehicles. The company must balance rising costs with the need to deliver affordable models. How well it adapts to these challenges will shape its position in the evolving automotive market.
