Football team Udinese Calcio initiates a fresh collaboration with bet365 Scores
Udinese Calcio has announced a strategic partnership with bet365 Scores for the 2025/26 season, making the sports infotainment app the club's official sleeve sponsor. This forward-thinking alliance extends Udinese Calcio's presence in the digital arena and aims for global visibility.
The partnership gives bet365 Scores, a leading sports infotainment app, increased exposure by associating with an established Serie A club. This association enhances its footprint in the Italian football market and beyond.
The alliance is rooted in a shared commitment to delivering innovative, tech-driven fan experiences. bet365 Scores offers real-time updates and tailored football content, which will be utilised to engage fans more deeply.
By partnering with a globally recognised digital brand, Udinese Calcio reinforces its standing in the sports and digital sectors. This partnership supports the club's continuous evolution and international profile, showcasing its openness to prestigious global partnerships.
The sleeve sponsorship was first visible at Udinese’s international friendly against Werder Bremen on August 9, 2025, marking the practical start of the partnership on the field and in marketing efforts for the full 2025/26 season.
This partnership represents both a commercial sponsorship and a digital engagement strategy, aligning sports branding with fan-centric technology innovation. The bet365 Scores logo will appear on the left sleeve of Udinese Calcio's matchday shirts throughout the entire season, signifying the long-term nature of this collaboration.
The partnership between Udinese Calcio and bet365 Scores is expected to benefit both parties on national and international stages, marking a significant growth opportunity for both parties.
This partnership with bet365 Scores, a leading sports infotainment app, enables Udinese Calcio to engage in sports-betting, leveraging their affiliation within the European leagues such as Serie A for increased exposure. Furthermore, this association expands bet365 Scores' reach in football markets, particularly Italian football leagues.
