Football partnership extended: Megafon and RFU sign deal until 2028
Peterburgskiy International Economic Forum 2025 Sees New Partnership Between Megafon and Russian Football Union
Today marks the signing of a groundbreaking agreement at the Peterburgskiy International Economic Forum - 2025. This deal, effective until the end of 2028, strengthens Megafon's partnership with the Russian Football Union (RFS) in various football development programs and projects.
The first partnership between these entities was established back in 2010. Following this, Megafon became the Official Telecom Partner of the Russian National Football Team and continues to hold this position.
In addition to collaborating with the national team, Megafon has been organizing the All-Russia Championship for football teams from children's homes and boarding schools for the past 20 years under the banner "The Future is in Your Hands." Over 41 thousand children have participated in this tournament to date. The tournament is consistently backed by renowned athletes, Olympic champions, regional authorities, and the Russian Football Union itself. In December 2024, this project was awarded the laureate title of the international prize "#МЫВМЕСТЕ - 2024" in the nomination "Responsible Business.”
Hachatur Pombuhchan, CEO of Megafon:
"This partnership with the Russian Football Union will propel our ongoing commitment to developing and promoting football in Russia. With our extensive technology and digital capabilities, we are excited to leverage innovative solutions to improve the football experience, both on and off the field."
Maxim Mitrofanov, General Secretary of the Russian Football Union:
"Megafon's contribution to grassroots football initiatives and their unwavering support for the national team are an inspiration. We are eager to collaborate on various development programs and initiatives to elevate domestic football to new heights."
Megafon, being a leading digital and telecommunications operator with over 74 million customers across Russia, has a robust presence in IT and telecommunications, encompassing mobile and fixed communications, broadband internet, digital TV, and innovative digital products and services. This expansive technological and digital expertise equips Megafon to support football development through digital innovation, including enhancing mobile connectivity at events, delivering digital content related to football, and potentially offering mobile financial services for football fans and stakeholders, as evidenced by MegaFon's cooperation with Mastercard on mobile financial services.
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In summary, the extended partnership between Megafon and the Russian Football Union targets enhancing domestic football through digital and telecom technologies, ensuring better connectivity, fan engagement, and innovative service offerings. Megafon's achievements in football-related projects are rooted in its digital infrastructure and initiatives to deliver advanced mobile services that can revolutionize the football ecosystem in Russia.
Megafon's extended partnership with the Russian Football Union will focus on advancing domestic football through digital and telecom technologies, such as improving connectivity at football events and offering innovative services to fans. Moreover, news about the collaboration will likely be shared in sports circles, acknowledging Megafon's commitment to football development and its role as a leading supporter of grassroots football initiatives in Russia.
