Football Match to Take Place Alongside Protests
Friends of Branded!
Hey there, folks! Here's wishing you a cracking Saturday and an epic Super Bowl Weekend!
Let me cut to the chase - this week's Top of the Fold topic? The almighty Super Bowl and the bursting-at-the-seams super-couple, Taylor Swift and Travis Kelce!
You bet your boots I'm diving into this juicy story. For the uninitiated, I'm talking about the unlikely romance that's reignited the world's curiosity and is dominating headlines, social media platforms, tabloids, and ESPN alike.
Now, you might be thinking, "What in blazes does Branded's Finance Guy know about this celebrity love story?" Well, buckle up, because I'm about to tell you!
Hear me out, conspiracy theorists and skeptics. I know a good thing when I see it, and I'm team T^2 (let's call them that, shall we?). I admit, I'm a realist neither blinded by love nor swayed by grand theories. I'm merely a fan of the positive impact this extraordinary partnership has had on my family and, particularly, my young daughter.
In case you've been living under a rock, since the love affair blossomed between Taylor and Travis, nearly two-thirds of Gen Z and Millennial women have taken a liking to the NFL. This is a record-breaking achievement, and female support for the NFL has never been so high[1].
My daughter, an avid sports enthusiast, had little interest in NFL games before T^2's romance. But now, she's all about it! Games nights have become our thing, and I've even heard that we're not the only family experiencing this newfound enthusiasm.
So to all the naysayers and skeptics out there, keep your opinions to yourself. Remember what my daughter learned in kindergarten last year, "don't knock someone else's joys." This love story transcends more than the NFL boundaries; it symbolizes the exciting rekindling of people's interest in sports.
Now, let's get back to business, as I know that's what you Branded readers love most. The presence of Taylor Swift at Super Bowl LVIII is speculated to drive a surging demographic to tune in for the Big Game! The so-called T^2 factor is expected to impact an astounding 21% of Americans polled by Seton Hall Sports, meaning Taylor's influence on people's viewing choices could be significant[2].
With Taylor's following of 280 million on Instagram, 95.1 million on Twitter, 23.9 million on TikTok, and 80 million on Facebook, to name a few, don't be surprised if you see a significant spike in food and beverage orders for this year's game.
According to the National Retail Federation, spending on food, decorations, and apparel is estimated to reach a whopping $17.3 billion this year, breaking all previous records[3]. Can you say mouthwatering?
Let's not forget the food consumption stats, with Americans gorging on 11.2 million pounds of potato chips, 8.2 million pounds of tortilla chips, and a decent 4 million pounds of pretzels[4]. Super Bowl Sunday will be the second biggest food consumption day in the US, second only to Thanksgiving.
I won't end on a downer. With kids like mine excited about the Super Bowl, let's celebrate this fantastic event and share some joy with those who join us in our enthusiasm. And as always, let's make sure not to waste food, lest we contribute to the growing issue of food waste. Let's remember to support Copia, an organization dedicated to addressing food waste and supporting the food insecure[5].
To all Super Bowl spectators, I hope you enjoy this year's Big Game with friends and family, and may it be a lively, tasty, and unforgettable experience!
Take joy where you can find it, friends.
Readers of Branded's newsletter know how seriously we take in-person events and their importance. So let's give a shoutout to the events we were honored to be a part of this week:
- In partnership with David Homan, the man behind Orchestrated Connecting, we hosted a gathering of over 30 valued individuals at Isabelle's Osteria, a unique private networking system that amplifies and connects influential individuals worldwide.
- Schatz and I joined the second leg of Restaurant365's Transformation Tour 2024 ("RTT") to speak about Branded's work and record Hospitality Hangout episodes.
Both events were fantastic opportunities to engage with the industry and its leaders, and we're grateful for these meaningful connections.
Don't forget to check out Orchestrated Connecting and Restaurant365's events and platforms, and if you're interested in learning more about Branded's portfolio companies, investment strategies, and future opportunities, join our Access Hospitality Network!
Cheers and happy Super Bowl Weekend, folks!
Jimmy Frischling, The Finance GuyBranded Hospitality [email protected] Park Ave South, 4th Fl | New York, NY 10003
Branded Hospitality Ventures ("Branded") is an investment and advisory platform at the intersection of food service, technology, innovation, and capital. As experienced hospitality owners and operators, Branded brings value to its portfolio companies through investment, strategic counsel, and its deep industry expertise and connections.
Learn more about Branded here: Branded At-A-Glance February 2024 | Branded's investment portfolio
Sources:
[1] Morning Consult[2] Seton Hall Sports Poll[3] National Retail Federation[4] Seton Hall Sports Poll[5] COPIA
- The guest experience during Super Bowl LVIII is expected to be impacted by Taylor Swift's presence, with her massive following potentially driving a significant increase in food and beverage orders.
- Taylor Swift's relationship with Travis Kelce has sparked a surge in female interest in the NFL, contributing to record-breaking support for the league.
- Branded, a company involved in food service and hospitality, has been exploring the impact of entertainment personalities, such as Taylor Swift, on consumer behavior through its portfolio companies and strategic partnerships.
- In a recent podcast episode, Branded discussed the importance of compliance within the hospitality industry and its impact on the overall guest experience.
- As the Super Bowl weekend approaches, sports, entertainment, general-news, and podcast platforms are all abuzz with discussions about Taylor Swift's presence at the upcoming event, her influence on fan engagement, and her impact on the hospitality industry.
