Football club Udinese Calcio establishes a novel collaboration with bet365 Scores
Udinese Calcio Partners with bet365 Scores for Enhanced Digital Presence and Innovative Fan Experiences
Udinese Calcio has announced a new strategic partnership with bet365 Scores, making the sports infotainment app the club's official sleeve sponsor for the 2025/26 season. The partnership will debut during an international friendly against Werder Bremen on August 9, 2025.
The agreement between the two parties focuses on combining football fandom with technology-driven fan experiences. bet365 Scores, a globally recognised app, offers real-time updates and tailored football content. This collaboration provides both Udinese Calcio and bet365 Scores the opportunity to expand their national and international reach.
For Udinese Calcio, the partnership reinforces their position in the sports and digital sectors, showcasing the club's commitment to innovation and global partnerships. The bet365 Scores logo will appear on the left sleeve of Udinese's senior team match shirts, enhancing the club's brand visibility and strengthening its footprint in the competitive football market, especially within Italy's top league.
For bet365 Scores, the sleeve sponsorship on a Serie A club's kit provides increased brand exposure and a strong presence in the league. The partnership reaffirms bet365 Scores' pursuit of global visibility through strategic alliances.
The collaboration extends to national and international stages, and it does not involve any advertisements. The partnership is characterised by the following:
- bet365 Scores as the official sleeve sponsor, with logo placement on the senior team's left sleeve shirts
- Debut of branding at a pre-season friendly on August 9, 2025
- Focus on offering innovative, tech-driven fan experiences
- Benefits for Udinese include digital innovation and enhanced global profile
- Benefits for bet365 Scores include increased brand exposure and a strong presence in Serie A
This modern sports brand alliance leverages both on-field visibility and digital engagement, exemplifying a forward-thinking approach to sports partnerships. The branding will feature throughout the entire 2025/26 season.
Udinese Calcio's partnership with bet365 Scores opens doors for enhanced fan experiences in European-leagues, specifically Serie A, starting from the 2025/26 season. This collaboration, marked by the display of the bet365 Scores logo on Udinese's jersey sleeves, seeks to merge sports fandom with technology-driven experiences, showcasing exclusive football content and real-time updates.
