Football club Motherwell FC announces Kwiff as their new back-of-shirt sponsor and official betting partner.

In a fresh two-year deal, Motherwell FC designates swift-rising betting and entertainment corporation, kwiff, as its rear-jersey endorser and exclusive betting collaborator.

, and ASMedia

2025 June 1 . 9:30 PM

2 min read

In a fresh two-year collaboration, Motherwell FC designates growing wagering and amusement... — In a fresh two-year collaboration, Motherwell FC designates growing wagering and amusement corporation, kwiff, as the rear-jersey sponsor and exclusive betting ally.

Maltese sports betting brand, Kwiff, secures first major Scottish football sponsorship with Motherwell FC.

In a bid to expand its presence in the UK market, Kwiff has announced a significant partnership with Motherwell Football Club (Motherwell FC), marking its first foray into Scotland. Under the terms of the agreement, Kwiff will serve as both the official betting partner and back-of-shirt sponsor for the Scottish Premiership team.

The partnership is set for the 2025/26 season, with the betting and gaming brand set to benefit from advertising opportunities by featuring on Motherwell FC's home and away kits. Suzanne Reid, Motherwell FC's commercial director, expressed her excitement about the new collaboration, touting it as an ideal way to kickstart the upcoming season. Reid also highlighted the agreement as the club's biggest back-of-shirt deal to date.

Garry McGibbon, Spryme Limited's Director, voiced his enthusiasm over the partnership, stating that it provides a wonderful opportunity to introduce Kwiff to Scottish supporters. McGibbon emphasized that working with Motherwell FC allows for the perfect chance to reach Scottish football fans.

The collaboration represents a milestone moment for Kwiff, signaling a significant expansion into Scotland. As the brand continues to grow its footprint in the UK, the latest sponsorship Deal ensures exposure to Scottish football fans. While specifics about the duration of the agreement were not disclosed in the available information, it is clear that the partnership will contribute to Kwiff's ongoing efforts to expand its presence in the sports betting market.

Kwiff's partnership with Motherwell FC will enable the online gaming brand to delve into Scottish sports betting, marking a strategic move to extend its reach in the UK market. This collaboration, acting as Kwiff's first major Scottish football sponsorship, promises to introduce the brand to a new audience, further bolstering its presence in the sports betting landscape.