Football celebration initiative debuts for Saudi National Day
In a significant move, FACES Beauty Middle East has launched a campaign titled "The Beauty-ful Game," with a focus on the inspiring story of Saud Abdulhamid, a symbol of Saudi Arabia's new generation. Layan Alhafi, the Marketing Director of FACES Beauty Middle East, has highlighted the significance of Saud Abdulhamid in the campaign.
Saud Abdulhamid, the first Saudi player to join AS Roma, one of Europe's most prestigious clubs, is celebrated for embodying the values of ambition, authenticity, and heritage connection. His journey reflects the same values championed by FACES Beauty Middle East, making him an ideal figure for the campaign.
Layan Alhafi praises Saud Abdulhamid as a symbol of Saudi Arabia's new generation, representing a new era of Saudi talent, characterized by confidence, discipline, and pride in roots. She expresses pride in standing alongside Saud Abdulhamid.
The campaign is not just about football; it's about beauty being about how one carries their story. Saud Abdulhamid's story is one of resilience, ambition, and cultural connection, making him an inspiration for all Saudis.
FACES Beauty Middle East is emphasizing the celebration of culture while embracing change. The campaign celebrates the shared rituals of beauty and football, honouring Saud Abdulhamid on Saudi National Day.
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In conclusion, FACES Beauty Middle East's "The Beauty-ful Game" campaign is a celebration of Saudi Arabia's evolving identity on the global stage, using the platform of football to showcase the story of Saud Abdulhamid, a national football hero who embodies the values of ambition, authenticity, and heritage connection.
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