Fitness company Boldfit bolsters its athlete-centric strategy by adding Arshdeep Singh to its roster
Arshdeep Singh, an esteemed Indian cricketer, has officially joined Boldfit as an official brand athlete, further bolstering the brand's athlete-focused movement. This partnership, announced yesterday, was met with enthusiasm from both parties, with Arshdeep expressing his excitement for the collaboration and Boldfit's founder, Pallav Bihani, emphasizing the brand's commitment to creating products designed for athlete training, recovery, and daily life.
In a statement, Arshdeep Singh highlighted his alignment with Boldfit's mission, praising the brand's products for their targeted approach to athlete needs. Bihani reciprocated, expressing his enthusiasm for the partnership and emphasizing the brand's athlete-first, performance-led ethos.
This collaboration marks a significant expansion of Boldfit's athlete-led strategy, a strategy first implemented with cricketer KL Rahul, who serves as both a brand ambassador and an initial investor. Rahul has played a key role in embedding an athlete-centric philosophy within the brand. With the addition of Arshdeep Singh, Boldfit's connection to the sports ecosystem deepens, reinforcing its mission to build a performance-driven, athlete-focused brand that resonates with a youthful and Gen Z audience.
Incorporating an authentic, relatable tone, the rollout of this collaboration featured athlete experiences and interactions, aligning with Boldfit's broader strategy to engage its target demographic meaningfully. The partnership underscores Boldfit's dedication to creating products that not only look good, but more importantly, serve the genuine needs of athletes in their training and recovery.
In summary, the collaboration between Boldfit and Arshdeep Singh enhances the brand's commitment to an athlete-first, performance-led approach. By partnering with high-profile athletes like Arshdeep and KL Rahul, Boldfit aims to develop products that cater to the specific demands of athletes, while also engaging its target demographic authentically and meaningfully. This strategy not only strengthens the brand's credibility but also positions it as a considerable player in the sports gear market.
[1] Boldfit emphasizes athlete-first, performance-led products in collaboration with Arshdeep Singh. (2025, May 26). Retrieved from our website[2] Inside Boldfit's partnership with Arshdeep Singh: Strengthening the brand's athlete-first, performance-led identity. (2025, May 26). Retrieved from our website[3] The rise of Boldfit: A brand focus on athlete-centric collaboration and design. (2025, April 15). Retrieved from our website
[1] Media outlets praise Boldfit's partnership with Arshdeep Singh, emphasizing the brand's commitment to sports gear designed for athlete training, recovery, and daily life.
[2] Social media users applaud the collaboration between Arshdeep Singh and Boldfit, expressing excitement for the performance-driven, athlete-focused sports gear.
[3] In an exclusive interview, Arshdeep Singh discusses his partnership with Boldfit, stating that he aligns with the brand's mission to create products tailored to athlete needs.
[4] The European-leagues football community keeps a keen eye on Boldfit's growing athlete-led strategy, anticipating the release of new sports gear designed to help athletes excel in their training and competition.
