Shaking Things Up in Finnish Gambling Scene: Hippos ATG Oy's 2027 Debut
Finnish company Hippos ATG Oy is poised to reinvent Finland's gaming landscape.
Get ready for some excitement in Finland's gaming world, mate! A fresh collaboration between Suomen Hippos and ATG is brewing up a storm with the arrival of Hippos ATG Oy in 2027. This venture marks a major shakeup in Finland's gambling regulations as the country moves towards a license-based system.
The man charged with taking the helm of this new venture is none other than Mikael Bäcke, the current CEO of 25syv Group, an ATG subsidiary. With his substantial experience in the Nordic gaming market, Bäcke is primed and ready to tackle this new challenge head-on.
Ownership and Profit Sharing
So, which partner is calling the shots? Well, the ownership is split right down the middle between ATG and Suomen Hippos. But when it comes to profit distribution, Suomen Hippos takes the lead, pocketing a whopping 60%. ATG gets the remaining 40%.
Gaming Board and Leadership
The board of directors for Hippos ATG Oy comprises seven members, with three hailing from Suomen Hippos and the remaining four representing ATG. Hans Lord Skarplöth, ATG's chosen representative, takes the chair.
On Bäcke's appointment, Skarplöth expressed his delight, stating, "We're chuffed to bits that Mikael Bäcke has agreed to be the CEO for our new Finnish venture. Mikael's knowledge of the Nordic gaming market is second to none."
Changing Times in Finland's Gambling Landscape
Hippos ATG Oy's arrival coincides with Finland's ongoing gaming market reforms. In November 2024, the plan was announced to demonopolize the horseracing sector. Similar moves have taken place in neighboring Scandinavian countries, like Sweden. However, proposed regulations, such as a ban on affiliates, have raised some eyebrows within the industry.
Go On, Get Set and... Go!
Bäcke can't wait for this fantastic opportunity, commenting, "This is bloody brilliant! A fantastic and forward-thinking initiative for ATG and the entire Nordic trotting industry. Together with Suomen Hippos, we're building a stunning new gaming company!"
As Finland prepares for this seismic shift in its gaming market, industry watchers can't help but keep a keen eye on Hippos ATG Oy and other operators as they navigate the exciting new regulatory landscape.
Some Insight into Finland's Gaming Market Reforms
The Finnish government has decided to open its gambling market to competition by 2027, allowing private operators to enter the fray under a licensing system. While Veikkaus still holds a monopoly in some areas, the leather is being passed to others. A new regulatory authority will be established to oversee compliance with the regulations, which include mandatory ID verification, self-exclusion tools, and stricter advertising rules, among others. Harm prevention is the driving force behind these reforms, with proposals like raising the minimum gambling age to 20 and implementing stronger control measures. However, there are concerns that these reforms could exacerbate gambling-related harm if not handled appropriately. For further details on Finland's gaming market reforms, dive deeper! (Note: This section contains additional information that may not be necessary for understanding the base article but provides valuable context.)
Entertain ment and sports find their way into the new venture as Hippos ATG Oy, a collaboration between Suomen Hippos and ATG, plans to diversify its offerings beyond gambling. The collaborative company, set to launch in 2027, aims to introduce sports betting options to its customers, creating a more engaging experience for the Finnish gaming market.
This expansion aligns with Finland's gaming market reforms that also focus on boosting entertainment options, as seen in efforts to demonopolize the horseracing sector and accommodate private operators. The proposed regulations, including stricter advertising rules and stronger control measures, further emphasize the importance of responsible gaming and a well-rounded entertainment experience in the thriving Finnish gaming scene.
