Financial Struggles of Cowboys Cheerleaders Uncovered before Historic Wage Hike: Insight into Kelli Finglass' Wealth
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Netflix's gritty sports docudrama America's Sweethearts unveils the real story behind the Dallas Cowboys Cheerleading Squad. While many might see it as a fantasy job, the reality can be far from glamorous, especially when it comes to financial compensation. However, it seems that the head honcho, Kelli Finglass, is raking it in, as suggested by her estimated $1.5 million net worth [Celebrity Net Worth].
*Interesting Tidbit: NFL Rookie Salaries: Players See Serious Bank Roll In Their First Year*
Kelli Finglass has been deep in the biz since joining the squad from 1984 to 1989 and has been the Cheer Director since 1991. She's no stranger to the hard work and sky-high expectations the gig entails, as detailed in the film.
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"I've been all about flawless… my whole career has been to present perfect pictures, perfect dances," Finglass shared with People, reflecting on her time with the Dallas Cowboys Cheerleaders. "It's just brilliant to see all these beautiful stories of people that are flawless, and it was beautiful. It was beautifully imperfect, and I love that it's changed," she added, referring to the squad's journey towards more natural and authentic representation.
💼 Buzzworthy Subject: What's Kelli Finglass' Net Worth? dlvr.it/RzmxwzU
Kelli Finglass' net worth is estimated at $1.5 million by Celebrity Net Worth. This stands in stark contrast to the earnings of the cheerleaders themselves, who often need to moonlight to make ends meet. While salary figures for Finglass as Cheer Director aren't publicly available, one can imagine it's a lucrative gig, with an estimated six-figure salary [based on industry standards].
💰 Spicy Secret: How Much Do Dallas Cowboys Cheerleaders Make?
The Dallas cheerleaders typically earn about $15-$20 per hour or $500 per game, equating to roughly $75,000 a year for vets. However, this figures pale in comparison to the cost of living in most U.S. cities, where more than $90,000 was reportedly needed to live comfortably in 2024 [economics report].
However, for the 2025-2026 season, the squad is expected to score a 400% pay raise, bumping salaries up to around $151,000 and earning $75 per hour, according to veteran Armani Latimer [Season 2, Episode 7].
🚀 Headline-Grabber: Dallas Cowboys Cheerleaders Take a Pay Hike: 400% Raise Could See Salaries Skyrocket
"We pushed and got back good results," Latimer Gushed, referring to the advocacy efforts that led to the historic pay raise. "I love the fact that I made a change for the girls coming up behind me, even if I'm not getting a chance to benefit."
Some cheerleaders have expressed frustration at their financial struggles, with Jada commenting over breakfast during Season 2, "For us to all be struggling financially, I'm kinda over it." Armani added, "I would love to leave this place better than it was when we started. Our legacy will be the money."
America's Sweethearts director Greg Whiteley noted that the Cowboys cheerleaders were "on the highest end of that [NFL cheer] pay scale," even though "none of them are rich" [Glamour]. In previous years, cheerleaders reportedly made somewhere between $75 to $150 per game, with a pay structure that didn't take into account the hours of practice required [ESPN, 2017].
Despite the pay increase, benefits like health insurance are still not part of the package [enrichment data].
📊 Salary Summary
| Era | Hourly Pay Estimate | Per Game Pay Estimate (Vet) | Annual Pay Estimate (Vet) ||----------------|--------------------|-------------------------------|---------------------------|| Before Raise | $15-$20 | $500 | $37,947-$75,000 || After 400% Raise| Over $75 (vet) | — | Up to ~$151,000 |
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