Financial Struggle Leads Jockey Frankie Dettori to Accept Ambassador Position with Stake Online Gaming Platform
Frankie Dettori Inks Ambassadorship with Stake
One of racing's all-time greats, Frankie Dettori, has stepped into the limelight as a brand ambassador for the gambling giant, Stake. With a staggering 287 Group 1 race victories and three coveted British Champion Jockey titles for flat racing under his belt, the 54-year-old Italian is still going strong! His recent stint was at Churchill Downs during Kentucky Derby week, albeit not riding in the main event.
In addition to Dettori, this high-profile group of partners includes heavy hitters like the Stake F1 team, UFC, Drake, Everton Football Club, and Israel Adesanya. About his newfound alliance with Stake, Dettori expressed his eagerness to work with "some of the biggest athletes and teams."
However, Dettori has had a few financial hiccups in the past. After a tax-evasion scheme landed him in trouble with the HMRC, he filed for bankruptcy in the UK. In March, he admitted feeling "saddened and embarrassed" by the turn of events. Despite this setback, he continues to conquer new grounds in the US.
As for Stake, they've courted their fair share of controversy too. In March, they withdrew from the UK market following a backlash over a sponsored video featuring an adult film star. Yet, they've managed to maintain a strong presence in the sports and entertainment world through partnerships with the UFC, Formula 1, and various soccer leagues. They've also built a solid relationship with popular celebrities such as rapper Drake and Twitch streamers like Trainwreckstv and xQc. The tech-savvy operator also boasts a live streaming platform, Kick, to showcase its casino brand.
With each new partnership, Stake is solidifying its global presence and proving that it's a force to be reckoned with in the world of sports and entertainment.
Despite Frankie Dettori's financial troubles after filing for bankruptcy due to a tax-evasion scheme, he has now forged an alliance with the gambling giant, Stake, who are no strangers to controversy themselves. Israel Adesanya, a part of the high-profile group of partners at Stake, has expressed interest in working with the jockey, signifying a continued expansion for the sports-focused company. Despite the past setbacks, Adesanya and Dettori, both renowned figures in their respective sports, will now stake their reputations alongside big names like Drake, Everton Football Club, and the UFC.
