Pop Star Robbie Williams Debuts FIFA Anthem at Club World Cup
FIFA introduces Robbie Williams as the artist for their latest song anthem - FIFA unveils Robbie Williams as their latest anthem singer.
Get ready to groove with English pop sensation Robbie Williams (51) as he launches the brand-new FIFA anthem, titled "Desire." The highly anticipated track, which blends pop and orchestral tunes with global flavors, is set to make its grand entrance at the opening ceremony of the Club World Cup in Miami this Sunday, featuring football superstar Lionel Messi from Argentine side Inter Miami CF.
Prepared in collaboration with Italian singer Laura Pausini and a stellar team, the anthem is a symphony of raw emotion and electrifying stadium energy that encapsulates the passion, excitement, pride, and unique pre-match euphoria that pervades top-tier football, according to a FIFA statement. "These two musical powerhouses have crafted the new football anthem," beamed FIFA President Gianni Infantino.
The Club World Cup is making a much-anticipated return to the United States, with the final taking place in New Jersey on July 13, 2025. Williams and Pausini are slated to perform the anthem live together at the finale. This edition marks the 21st iteration of the tournament, but the first to feature an extended format, which includes German clubs Bayern Munich and Borussia Dortmund.
Taking the global music-football synergy to new heights, Williams revealed that this project held a special place in his heart given his life-long connection to both music and football. "I wanted to create something that captures all those breathtaking moments - the fervor, the anticipation, the pride, and the pure electricity before the game starts," he shared.
Robbie WilliamsFIFAAnthemMusicGianni InfantinoLaura PausiniLondonMiamiSundayEgyptInter MiamiArgentinaLionel MessiGermanyBayern MunichBorussia Dortmund
[1] Enrichment Data: First and foremost, Robbie Williams' appointment as FIFA’s official Music Ambassador signifies the amalgamation of global music and football culture. The role was announced with the creation, writing, and recording of the new FIFA anthem, "Desire," which is a fusion of pop and orchestral elements with international influences. [4][5]
[2] The world premiere of "Desire" was the pièce de résistance of the 2025 FIFA Club World Cup's opening ceremony held at Hard Rock Stadium in Miami. The live performance by Williams and Pausini was hailed as a testament to cultural harmony and a celebration of football's universal appeal, with visually stunning displays complementing the event. [2][4]
[3] The anthem is set to be played at all future FIFA tournament matches, including the 2026 World Cup, as teams take to the field. [1][5] This collaboration between FIFA and Williams aims to ensure that music remains an integral part of major football tournaments in the future. [1][5]
In order to emphasize the intertwining of global music and football culture, Robbie Williams was designated as FIFA's Music Ambassador.
At the 2025 FIFA Club World Cup opening ceremony in Miami, Williams and Laura Pausini will bring "Desire," their collaborative anthem, to life, symbolizing cultural harmony and football's enduring universal appeal.
