Fervent enthusiasts unveil their new loyalty program, dubbed Fanatics ONE
Fanatics, a leading company in the sports industry, has announced the launch of its enterprise-wide loyalty program, Fanatics ONE. The program, initially set to roll out in the United States, aims to reward customers for their activity across various verticals such as trading cards and collectibles, sports betting, events, and apparel.
Announcing the program is Bret McCormick, Sports Business Journal. Fanatics ONE is an extension of FanCash, a reward currency for customers, first unveiled by Fanatics in 2015. The new loyalty program will continue to reward customers for their activity across the company's ecosystem, including the Fanatics app, online store, Fanatics Sportsbook, and Casino.
The program is designed to reward customers for their activity across these various verticals. For instance, customers can earn points by purchasing sports apparel, participating in live events, trading collectibles, betting on sports, or even playing games at the Fanatics Sportsbook and Casino. These points can be redeemed for apparel, exclusive experiences, tickets, live card breaks, fixed-price trading card purchases on Fanatics Collect, bonus bets, casino credits, and more.
Furthermore, the future integration plans for Fanatics ONE include expanding beyond the current platforms—the Fanatics app, flagship online store, Fanatics Sportsbook and Casino—to incorporate additional Fanatics verticals such as trading cards and collectibles, live events, fan apparel, and exclusive shopping experiences. The program is designed as an enterprise-wide loyalty system leveraging all areas of Fanatics’ ecosystem to reward fans for activities across the company’s broad sports platform.
In addition to its initial rollout in the U.S., Fanatics has concrete plans for global expansion of the loyalty program. The company aims to integrate Fanatics ONE more deeply across its international partners and fan bases, leveraging the scale of its global sports platform and over 900 partners worldwide to offer unique fan experiences.
In summary, Fanatics ONE will grow to integrate more of Fanatics’ business areas beyond the initial digital storefronts and betting services, with a global rollout planned to broaden its reach and reward offering comprehensively across sports apparel, collectibles, gaming, and live event experiences.
[1] Fanatics Press Release: https://www.fanatics.com/news/fanatics-one-loyalty-program-rewards-fans-across-the-company%E2%80%99s-broad-sports-platform [2] SportsPro: https://www.sportspromedia.com/news/fanatics-launches-fanatics-one-loyalty-program [3] Sports Business Journal: https://www.sportsbusinessjournal.com/daily/media/fanatics-launches-enterprise-wide-loyalty-program-fanatics-one [4] Fanatics Blog: https://www.fanatics.com/blog/fanatics-one-loyalty-program-rewards-fans-across-the-company%E2%80%99s-broad-sports-platform [5] Fanatics ONE FAQ: https://www.fanatics.com/fanatics-one-faq
Customers can benefit from Fanatics ONE by participating in sports-betting, as well as purchasing sports apparel, attending live events, trading collectibles, and engaging with the Fanatics Sportsbook and Casino. The loyalty program, which is an extension of FanCash, offers points earned in these activities that can be redeemed for various rewards, such as apparel, exclusive experiences, tickets, and more.
