Introducing the Freshness Revolution: Febreze Touch
Diving into the innovative world of scent-tech, Febreze Unstoppables Touch Fabric Spray hits the market. Say goodbye to the ordinary Febreze you've known and loved since your college days. While Febreze once served as a replacement for laundry detergent, the game has changed. As adults, we've recognized that the task has begun—spray away, but once the sea breeze fades, the scent of chemicals and damp dog lingers.
Now, meet Febreze Touch. This marvel of technology aims to infuse fabrics with fragrances, ensuring a rejuvenating scent with every touch or sniff. It's meant for soft surfaces, from your couch to your curtains and everything in between. According to the company, up to 100 "refreshing scent experiences" are possible with this game-changer.
"Think touch and smell," suggested Procter & Gamble (P&G) in a press release. "Febreze Touch transforms every soft surface in your home into something that can be touched and smelled. It provides a long-lasting refreshing scent experience."
The tide has turned, and society's focus on hygiene is stronger than ever due to the pandemic. Sales of disinfectants and other household products skyrocketed, as people stocked up and prepared for lockdowns last year. Despite the decline in panic buying, P&G's sales remain robust. In fact, the company's Q4 sales surpassed analyst expectations and grew by 7% compared to the same period in 2020.
Lisa Vanderpump, a Real Housewives of Beverly Hills star, has partnered with Febreze to create a limited-edition collection of plush pillows inspired by New Febreze Touch scents: Breeze, Fresh, and Paradise.
But what's with the missing "P"?
Some notable insights on the title: A P&G spokesperson confirmed that the misspelling of "Unstoppable" was intentional. "When considering brand names, we often seek something unique," the spokesperson explained. "A change in spelling helps to set it apart." P&G employs this strategy in its Downy line of scented laundry detergent balls.
Febreze Touch Launches Amidst a Proactive Pandemic
The world has changed dramatically since the onset of the pandemic. Now, as vaccinated individuals begin to engage in social interactions more cautiously, creating fresh and inviting spaces has become more critical than ever. If you're inviting friends to dinner for the first time since the lockdown, you might want to ensure your home smells and looks impeccable.
Just like the Downy Wash Perls' marketing line from P&G reads, "You'll smell like you've put everything together."
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Enrichment Data: Febreze Touch Fabric Spray's breakthrough technology, touch-activated scent technology, stores luxurious scents directly within the fabrics. This enables a burst of elevated freshness with every touch, pat, or fluff, ensuring long-lasting fragrance.
Regarding P&G's sales during the pandemic, the company has adapted to the shift in consumer behavior towards digital shopping. Despite this, P&G has continued to see growth by focusing on innovation and customer-centric offerings. The company's diversified product portfolio, including premium cleaning solutions like Febreze, has contributed to volume and margin growth. Additionally, P&G's emphasis on digital transformation and e-commerce has enabled it to capitalize on changing consumer behaviors, thereby bolstering its overall sales performance.
