FCB, Enormous, VML, McCann, Famous, Havas lead the shortlist for the ABBY Awards 2025
In a defining moment for the Indian advertising industry, the 2025 ABBY Awards witnessed an outstanding surge in participation and prestige. Below are the essential details regarding the participants and the event context:
ABBY Awards 2025 Highlights
- An impressive total of 4,076 entries were submitted, marking the highest count to date.
- The preliminary shortlist included 1,756 submissions.
- A diverse range of creative and media agencies, client brand companies, digital and tech firms, content and production houses, broadcasters, publishers, and design outfits participated, with a total of 233 organizations.
- A jury of 401 members, including 25 jury chairs, presided over the awards, with 35% of the jury being female.
Key Contributors
Leading the way among the shortlisted agencies were the following entities:
- Leo Burnett
- Enormous Brands
- FCB
- VML
- McCann
- Famous Innovations
- Havas
Organizational Roles
While The AdClub served as the governing body behind the ABBY Awards, it did not submit entries as a traditional participant. Its role involves setting standards, managing the awards, and coordinating jury and event logistics.
Goafest Festival
- Event Name: Goafest 2025
- Purpose: Goafest is the festival dedicated to celebrating creativity in Indian advertising, hosting the ABBY Awards presentation.
- Distinct Features: Notable international creative leaders, such as Youri Guerassimov (Marcel Paris), Björn Ståhl (Uncommon), and Francesco Poletti (Le Pub, Publicis Italy), served as International Jury Chairs, further cementing the event's global standing. A new format for 2025 included exclusive jury chair sessions, providing attendees with insights on creative trends and campaign analysis.[1][2][3]
In summary, the 2025 ABBY Awards represents a pinnacle for the Indian advertising industry with its increased participation and a diverse, globally respected jury. Top-tier agencies like Leo Burnett, Enormous Brands, and FCB led the shortlist for creative awards. The AdClub managed the awards, while Goafest acted as the main forum for celebration and networking, with exclusive jury chair sessions adding to the educational value of the event in 2025.[1][2][3]
[1] Source: The Advertising Club (AdClub) official website[2] Source: AdWeek India[3] Source: MxM India[5] Source: The Advertising Club (AdClub) official website (for the role of AdClub)
- The surge in participation in the 2025 ABBY Awards, with a record-breaking 4,076 entries, showcased the growing significance of education about advertising in the Indian media industry.
- News outlets like AdWeek India and MxM India reported that the ABBY Awards were not only a platform for advertising recognition but also a hub for learning, as evident from the exclusive jury chair sessions at Goafest 2025.
- Social media platforms buzzed with entertainment updates about the ABBY Awards, with many sharing their thoughts on the shortlisted agencies, such as Leo Burnett, Enormous Brands, and FCB, while some discussed the impact of the event on the future of advertising and entertainment in India.
