Fashion model Kendall Jenner teams up with clothing brand Alo once again, starring in their Fall 2025 advertising campaign.
In the heart of the desert landscapes of Amangiri, Utah, Alo Yoga unveils its Fall 2025 campaign, "Luxury Is Wellness." The campaign, a testament to the brand's commitment to wellness as the epitome of luxury, features Kendall Jenner, a longtime partner and muse for Alo Yoga.
Jenner played a significant role in shaping the creative direction of the campaign, which promotes a lifestyle that integrates mindful movement, nature, and intentional living. The campaign's setting mirrors the restraint in the styling, with sandstone cliffs and an open desert serving as the backdrop.
The campaign introduces "The Core Collection," a curated capsule of 10 essential, elevated pieces. The collection, designed with versatility in mind, features items such as the Airlift Intrigue Black (£68), Airbrush One and Done Onesei Espresso (£138), and the 5″ Airbrush High Waist Biker Short (£78).
Each item in the Core Collection boasts a muted palette, simple silhouettes, and light, substantial fabrics. The collection includes form-fitting leggings and relaxed layers, ensuring seamless transitions from studio to streetwear.
The Core Collection is now available for purchase directly from Alo Yoga's official website. Customers can choose from specific pieces like the Accolade Shorts and All Day Short Sleeve, with options for same-day delivery or in-store pickup in the U.S.
In the campaign, Jenner is depicted in various pared-back scenes, including horseback rides, walks, and stretches. The campaign's imagery encapsulates the brand's ethos of wellness, mindfulness, and a connection to nature.
With "Luxury Is Wellness," Alo Yoga continues to redefine luxury in the activewear industry, emphasizing sustainability, wellness, and versatile, high-quality pieces that cater to the modern, active lifestyle.
[1] Alo Yoga's Core Collection: https://www.aloyoga.com/collections/the-core-collection [2] Accolade Shorts: https://www.aloyoga.com/products/accolade-shorts [3] All Day Short Sleeve: https://www.aloyoga.com/products/all-day-short-sleeve [4] The Core Collection Pieces: https://www.aloyoga.com/collections/the-core-collection-pieces [5] Alo Yoga's Delivery and Pickup Options: https://www.aloyoga.com/pages/delivery-and-pickup-options
- The Alo Yoga Core Collection, featuring Kendall Jenner, promotes a lifestyle that merges fashion-and-beauty, entertainment, and pop- culture, with a focus on wellness, mindfulness, and a connection to nature.
- The Luxury Is Wellness campaign by Alo Yoga showcases celebrities like Kendall Jenner, demonstrating how their lifestyle, incorporating mindful movement and nature, intertwines with fashion, entertainment, and pop- culture.
