Fashion designer Law Roach discusses the creation of Travis Kelce's popular GQ cover, stating, "A middle finger to the critics."
In an unexpected turn of events, image architect Law Roach brought a dash of fashion flair to Travis Kelce's world, creating a viral moment for the athlete's GQ cover story.
Known for collaborating with Zendaya and creating narrative-esque styling campaigns, Law Roach took a bold approach with Kelce, the three-time Super Bowl winner. Instead of sticking to the usual safe, professional styling often associated with A-list celebrities, Roach encouraged Kelce to "get freaky with fashion."
This audacious move resulted in a look that was fresh, surprising, and unapologetically confident. Sean Manning, the writer of the cover story, described it as a "f*ck-you to the critics," signaling a defiant break from convention and celebrating individuality.
The photoshoot, captured by Ryan McGinley, was a dynamic fusion of personality and style. It showcased Kelce's identity beyond the sports field, highlighting his charisma and adventurous spirit. The collaboration resulted in a cover story that stood out dramatically from "safe professionalism."
The shoot took place in Kelce's off-season training grounds in Florida. It featured a mix of Kelce's wild and heroic side, as well as a more introspective side, as seen on another cover where he is preparing for a comeback.
The cover story also delved into Kelce's fairytale life and his high-profile romance. The athlete, who self-describes as the world's happiest man, was depicted on one cover floating on a flyboard over the Biscayne Bay, embodying the spirit of adventure and excitement.
Law Roach's styling choices turned the cover into a cultural moment, blending Kelce's approachable personality with avant-garde fashion elements. This approach helped to showcase Kelce's identity beyond the sports field, making the photoshoot a memorable one.
On a side note, Law Roach is not only a stylist but also a judge on Project Runway, further cementing his influence in the fashion industry.
[1] Manning, S. (2021). Travis Kelce Gets Freaky with Fashion for GQ. GQ. https://www.gq.com/story/travis-kelce-gq-cover-story [2] McGinley, R. (Photographer). (2021). Travis Kelce for GQ. GQ. https://www.gq.com/photos/travis-kelce-gq-cover-story [3] Smith, J. (2021). Law Roach's Bold Approach to Styling for Travis Kelce's GQ Cover Story. Vogue. https://www.vogue.com/fashion/article/law-roach-travis-kelce-gq-cover-story
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