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Fashion brand s.Oliver selects Neumann&Müller for their Gala event

Neumann&Mueller managed the technical arrangements for the s.Oliver Gala Evening at Frankfurt Festival Hall in March.

Oliver selects Neumann&Müller as event caterers for the grand gala.
Oliver selects Neumann&Müller as event caterers for the grand gala.

Fashion brand s.Oliver selects Neumann&Müller for their Gala event

The s.Oliver Gala Evening, a highly anticipated event in the fashion industry, returned to Frankfurt Festival Hall this year with an unforgettable show. The third iteration of the event, organised by s.Oliver and commissioned by Frankfurt-based agency AAA.Events, was a blend of fashion, entertainment, and charitable components.

The evening began with a striking fashion show, where s.Oliver's hottest new lines were showcased as holograms on a moving gauze screen. One LED wall, curved for added effect, was also used on the main stage. The colors and combinations of the clothing items interacted beautifully with the LED displays, creating a visually stunning spectacle.

Barbara Schoeneberger and Mathias Eckert, who have been at the helm of the s.Oliver gala event, selected the top performers in categories like turnover, visual merchandising, and customer satisfaction to receive the REALSTARS awards. The event was a recognition for s.Oliver's best sales teams.

The technical preparations for the evening were handled by Neumann&Muelller (N&M), with project manager Matthias Kübler and his team overseeing the audio, lighting, camera setups, LED walls, and their controls. N&M also took care of setting up the stage and the rigging.

The main event featured a performance by EDM stars Blitzkids, while the afterparty was headlined by Cosma Shiva Hagen aka DJ Cosmic Sista. The night concluded with a shower of gold fireworks, adding a touch of grandeur to the memorable evening.

Daniel Zoschke provided Daniel Seeger with pre-programmed content for the video presentation, which was done in Dresden. Seeger was responsible for the video presentation during the event. However, no specific individual was mentioned as responsible for the gold shower, fireworks, or the performance by Blitzkids and DJ Cosmic Sista.

Despite the lack of publicly available information about the unique features and organisers of the 2021 s.Oliver Gala Evening, it is clear that the event was a resounding success, offering a captivating blend of fashion, music, and technology. For those seeking more detailed information, official s.Oliver press releases, contacting the Frankfurt Festival Hall, or exploring event archives from that year may provide further insights.

  1. The fashion-and-beauty segment of the event was highlighted through a captivating fashion show, where s.Oliver's latest designs were showcased as holograms on a moving gauze screen, interacting beautifully with the LED displays.
  2. The entertainment sector of the s.Oliver Gala Evening was enlivened by performances from EDM stars Blitzkids and Cosma Shiva Hagen aka DJ Cosmic Sista, culminating in a grand conclusion with a shower of gold fireworks.

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