Fans bravely endure Hong Kong's scorching heat for entertaining "pre-heat" activities prior to the upcoming exhibition by Chiikawa.
Get ready for an exciting summer in Hong Kong as the highly anticipated "Chiikawa Days" exhibition is set to take place from August 1 to August 24, 2025, at K11 MUSEA and Tsim Sha Tsui Harbourfront. This large-scale thematic event, organised by AllRightsReserved, a Hong Kong design studio, will feature over 100 stunning 3D sculptures, giant inflatable sets, and lifelike recreations of beloved manga scenes from the popular Japanese series Chiikawa, alongside its characters Chiikawa, Usagi, and Hachiware.
The exhibition, titled "CHIIKAWA DAYS," is divided into zones themed around clothing, food, shelter, and action, offering an immersive experience of Chiikawa's everyday adventures. To further emphasize local cultural impact, exclusive artwork from Chiikawa’s illustrator Nagano will be on display, depicting Chiikawa characters as iconic dim sum dishes such as har gow and siu mai. This localization effort aims to resonate strongly with local audiences while nurturing Hong Kong’s intellectual property (IP) economy.
Heidi Chung, a public affairs worker, expressed her excitement about the upcoming event, stating, "This exhibition is a wonderful opportunity to celebrate the charisma of the Chiikawa characters while promoting local culture and community engagement." Chung believes that the event will not only boost Hong Kong’s IP economy but also encourage residents to spend their summer holidays locally rather than traveling abroad.
The "Chiikawa Days" exhibition is designed with community engagement in mind, offering family-friendly entertainment over a three-week period with both indoor and outdoor components. The approach supports local leisure activities and family bonding, while crowd control measures ensure a safe and comfortable experience.
By leveraging popular IPs like Chiikawa and integrating local cultural elements, the event is expected to attract both locals and tourists, increasing foot traffic to Tsim Sha Tsui—a major commercial and tourism district—and K11 MUSEA, a prominent shopping and cultural destination. This can benefit retail, hospitality, and entertainment sectors through ticket sales, merchandise, and related spending.
Last year, AllRightsReserved hosted a Doraemon exhibition in Hong Kong, which attracted crowds and was said to have boosted business in the area. This year, fans of the popular Japanese manga series Chiikawa are already snapping up tickets online for the upcoming exhibition, and some stated that the event will keep them in the city over the summer.
On Saturday, dozens of people queued up near the Space Museum in Tsim Sha Tsui for a "preheat celebration" for the upcoming Chiikawa exhibition. Visitors were able to take pictures at the installations during the preheat celebration, and it was evident that the anticipation for the event is high.
Merchandise such as keychains, clothes, and bags with local characteristics will be sold at the exhibition, offering fans a unique opportunity to take a piece of the experience home. With the "Chiikawa Days" exhibition, Hong Kong continues its efforts to develop a unique and localized IP economy while promoting local culture and community engagement through popular and internationally recognized IPs.
- The "Chiikawa Days" exhibition, themed around clothing, food, shelter, and action, is not only expected to boost Hong Kong's intellectual property (IP) economy by attracting both locals and tourists, but also to promote fashion-and-beauty and lifestyle merchandise, such as keychains, clothes, and bags with local characteristics.
- The event's integration of local cultural elements, like depictions of Chiikawa characters as iconic dim sum dishes, aims to resonate strongly with local audiences and foster social-media buzz as people share their experiences at the exhibition and shop for official merchandise.
- As the "Chiikawa Days" exhibition caters to family-friendly entertainment across three weeks with both indoor and outdoor components, it is poised to contribute to the entertainment sector while providing a unique platform for community engagement and nurturing the local economy, including retail, hospitality, and fashion-and-beauty industries.
