Famous Personalities Innovate South Korea's Liquor Market with Their Personal Artisanal Spirits Brands
The Soaring Tide of Star-Endorsed Traditional Korean Liquors
Take a step into South Korea's thriving universe of traditional liquors, where celebrities play a significant role in fueling curiosity and demand. This culture-focused revolution is sweeping the nation, and here are some of the key players:
Celebrity-Endorsed Traditional Korean Liquors
Sung Si-kyung's Makgeolli Empire, Kyung
- Offering: Kyungtakju 12 Percent
- Hype: SOLD OUT virtually the moment it launched online, swiftly turning up at GS25 stores, where presale sets vanished just as quickly[1].
The Liquid bond of BTS's Jin and IGIN
- ** Venture**: Co-founded an agricultural corporation with chef Paik, invigorating tradition with IGIN.
- Buzz: A pop-up event saw all 3,500 pre-booked slots filled within a jaw-dropping three hours, underscoring the dizzying demand[1].
Kim Jae-joong's Makgeolli Debut
- ** Launchpad**: Joining the lineup of celebrity alcohol endorsers by teaming up with Apgujeong Makgeolli.
These initiatives underscore an increased interest in traditional Korean liquors among superstar personalities and consumers, driven by a shared passion for preserving and sharing the nation's cultural heritage on a global scale.
Other Popular Traditional Korean Liquors (Not Exclusively Celebrity-Endorsed)
Although not specifically championed by the celebrity world, traditional Korean liquors such as Soju continue to be mainstays in the market. Prominent brands like Chamisul and Chum Churum remain favorite picks. However, the buzz around celebrities is focused more on traditional makgeolli and related products[2].
- The surge of interest in traditional Korean liquors, such as makgeolli, is being driven by celebrities, contributing significantly to their popularity and demand.
- Sung Si-kyung's Kyungtakju 12 Percent, released through his makgeolli brand Kyung, was virtually sold out the moment it launched online, with presale sets disappearing just as swiftly at GS25 stores.
- BTS's Jin and IGIN, a traditional liquor venture co-founded by Jin and chef Paik, created a stir when all 3,500 pre-booked slots for their pop-up event were filled in just three hours.
- Kim Jae-joong, another celebrity, has entered the world of traditional Korean liquors by teaming up with Apgujeong Makgeolli, adding to the list of celebrity alcohol endorsers.
- Despite not being celebrity-endorsed, soju remains a popular traditional Korean liquor, with Chamisul and Chum Churum being some of the favorite brands.
- The celebrity-driven buzz in traditional Korean liquors, particularly makgeolli and related products, is playing a crucial role in preserving and sharing the nation's cultural heritage on a global scale.
