Famous Celebrity Simona Ventura Accepts Invitation to Exclusive Island Retreat
Scoop! Simona Ventura Bets on Canale 5 Over Rai
Simona Ventura, the resilient Isola dei Famosi believer, passes on Rai's off-the-table offer for the autumn's adventure game The Unknown. Instead, she's taking the plunge as an opinionist on Canale 5's upcoming reality show, kicking off tomorrow.
According to Adnkronos, this decision left Rai in a pickle. Ventura's contract involving Citofonare Rai2 and a prime-time commitment had The Unknown on the agenda, with Ventura as the host. But the opportunity to support the new host Veronica Gentili on Isola dei Famosi - her sheepskin show - was too good to pass up.
Rai found themselves rethinking their game plan. Ventura's decision created a conflict with her contractual prime-time obligations, leading them to renegotiate her fee. Reports suggest Rai also proposed to delay her appearance on Canale 5 to avoid Monday broadcasts, given her commitment to both Citofonare Rai2 in the morning and Che tempo che fa on Nove in the evening.
Yet, despite the apparent advantages Rai's offer might have held, Ventura placed her bet on Canale 5. The current reality show landscape seems lackluster, with Big Brother, The Mole, and even the new The Couple failing to captivate audiences. Last Sunday, Ilary Blasi's The Couple fell short with just over 1 million viewers (7%), paling in comparison to the over 5 million viewers (27.9%) tuned in for Affari tuoi special.
However, Ventura remains undeterred. Her return to Isola dei Famosi—the show she hosted for eight seasons—likely holds the charm of a familiar stage with added buzz[5]. Mediaset's strategic move capitalizes on Ventura's association with the show's legacy to attract viewers[5]. Though Ventura has yet to speak publicly about her choice, industry insiders speculate that the Rai-Mediaset rivalry and scheduling constraints may have played a crucial role in her decision[4].
The resilient Simona Ventura, who was offered a role on Rai's Autumn's adventure game 'The Unknown', chose instead to become an opinionist on Canale 5's reality show, defying Rai's contractual commitments on 'Citofonare Rai2' and 'Che tempo che fa'. Adnkronos reports that Rai proposed to delay Ventura's appearance on Canale 5 and renegotiate her fee, but Ventura stood firm, seemingly betting on Canale 5 over Rai. Despite the apparent advantages Rai's offer might have held, the current reality show landscape seems unappealing, with recent shows like 'Big Brother', 'The Mole', and 'The Couple' failing to capture audiences. Ventura's return to 'Isola dei Famosi' may hold the charm of a familiar stage with added buzz, catering to Mediaset's strategic move to attract viewers by capitalizing on Ventura's association with the show's legacy.
