Family Photoshoot of Shay Mitchell with Beis x Gap Collaboration Displayed in Campaign
Shay Mitchell, the 38-year-old actress and founder of travel brand BÉIS, has teamed up with Gap to create a 25-piece limited-edition travel-ready collection. The collection, launched on August 1, 2025, is now available at Gap.com and Beistravel.com.
The collaboration combines Gap’s iconic essentials with BÉIS’s functional travel designs, offering apparel, denim-inspired luggage, and travel bags designed for style, comfort, and movement. The collection features Shay Mitchell's signature colorways—beige, black, and Berry Pink—with a limited-edition blue denim inspired by Gap’s iconic denim.
Notable innovative features include hidden compartments, retractable bag straps, built-in weight indicators, convertible pants and jumpsuits, and a hoodie with an inflatable neck cushion, all aimed at making traveling easier and more comfortable. Prices range broadly, with smaller items starting at $8 and going up to $378 for larger items like luggage and travel bags.
The collection emphasizes versatility for travel situations like long flights or airport security. Shay Mitchell, who grew up loving Gap’s style, sought to create a functional yet fashionable travel collection. The launch was digitally led and featured Shay Mitchell and her family, with a campaign that reflects the built-in memories of traveling with a family.
For the photoshoot, Shay Mitchell wore a white T-shirt, oversized jacket, baggy pants with a front seam, and white pointed-toe heels. Her hair was parted down the middle and styled in soft waves, while her makeup included manicured eyebrows, bronzey eyeshadow, contoured cheeks, and lined lips. Shay Mitchell's daughters, Atlas, age 5, and Rome, age 2, twinned in Gap's leisurewear for the campaign. Matte Babel, age 44, wore a black hoodie and denim jacket for the campaign, with black sweatpants and white sneakers completing his outfit.
The collaboration allows customers to express their personal style while traveling. The leisurewear sets for the daughters featured scribbles of travel essentials, including cameras, sunglasses, binoculars, a compass, and Gap's logo. Mark Breitbard, Gap's CEO and president, believes the collaboration will resonate deeply with their customers.
The collaboration, named BEIS, delivers a modern take on versatile travel wear, offering a limited-time opportunity for customers to update their travel wardrobe with stylish and functional pieces.
- Shay Mitchell's collaboration with Gap, named BEIS, combines fashion-and-beauty and lifestyle elements by offering a collection of travel-ready apparel, denim-inspired luggage, and travel bags that cater to both style and comfort, attracting celebrities and fashion-conscious individuals alike.
- The launch of the BEIS collection, featuring innovative design elements and Shay Mitchell's signature colorways, provides entertainment for customers seeking versatile travel wear, offering a limited-edition blue denim, hidden compartments, retractable bag straps, and more, thereby making traveling easier and fashionable.
