Falsified Brendan Fraser posters nearly deceived me
In an innovative move, the upcoming Japanese comedy-drama movie Rental Family has launched an immersive guerrilla marketing campaign that blurs the line between reality and fiction. The campaign for the movie, which stars Brendan Fraser as a special edition all-American friend, is creating a stir with its realistic tactics.
The heart of the campaign is a fictional "Family Rental Agency" Instagram page. This page posts eerily authentic ads and customer reviews, drawing audiences deeper into the film’s bizarre world. To add to the immersion, footage from the film is used to create fake adverts that also serve as trailers, providing glimpses into the plot and engaging viewers in the premise.
The campaign extends beyond the digital realm, with convincingly cheesy and authentic-looking posters advertising the Family Rental Agency being distributed. These posters, along with the Instagram page, have been spotted on streets and billboards, effectively stopping scrollers and passersby in their tracks.
Meanwhile, another campaign making waves is the terrifying "Alien: Romulus". This promotion for a new movie in the "Alien" series is designed to be frightening, with some finding it more engaging than the promotion for Wicked: For Good. The "Alien: Romulus" campaign uses similar immersive guerrilla marketing tactics, including a fake ad that doubles as a trailer, creating a sense of unease and intrigue.
In contrast, the promotion for Wicked: For Good relies on static poster campaigns, offering a stark contrast to the immersive nature of the aforementioned campaigns.
The immersive nature of these campaigns has been praised for its effectiveness, with the "Alien: Romulus" campaign receiving positive attention for its innovative approach. Some have even reported feeling frightened to leave their homes due to the campaign's intensity.
Despite the confusion surrounding the plotline of Rental Family, the immersive guerrilla marketing tactics used in its campaign have certainly piqued the interest of many. With the unique and engaging approach taken by these campaigns, it's no wonder that moviegoers are eagerly awaiting the release of Rental Family and Alien: Romulus.
- The fake Family Rental Agency posters, with their vibrant colors and innovative UI design, have been strategically placed to capture the attention of moviegoers.
- The immersive marketing campaign for Rental Family has serve as a source of inspiration for creative minds in the realm of UX and poster design.
- Beyond the movie's entertaining storyline, the artfully crafted layout of the "Family Rental Agency" Instagram page has left many in awe, blurring the lines between reality and marketing.
- While the promotion for Wicked: For Good lacks the immersive elements of its competitors, the concept of alien invasions portrayed in the "Alien: Romulus" campaign provides a hauntingly compelling mix of entertainment and design.
- As the release dates for Rental Family and Alien: Romulus approach, discussions about their immersive movie-promoting UX designs have become a hot topic among design enthusiasts and movie fans alike.
