Factory-painted Ferrari 250 GTO hits the market, poised to surpass $50 million sales record
A Unique Ferrari 250 GTO "Bianco Speciale" Set to Break Records at Auction
In January 2026, a one-of-a-kind Ferrari 250 GTO, known as the "Bianco Speciale," is expected to create history at Mecum's Kissimmee event. This unique vehicle, finished in factory white, could potentially sell for a record-breaking price between $60 million and $72 million [1][4].
The Bianco Speciale, chassis No. 3729GT, is the only Ferrari 250 GTO ever produced in white, enhancing its rarity and desirability. First commissioned by John Coombs, a British racing driver, the car was painted in a pearly white color [3].
The 250 GTO model, originally built to meet racing standards, is extremely rare, with only 36 ever made between 1962 and 1964. As a result, it is considered one of the world's most coveted classic cars [1][3].
The Bianco Speciale has a notable racing history, with Roy Salvadori and Graham Hill driving it in races. It has competed on prestigious race tracks such as Brands Hatch and Goodwood's RAC Tourist Trophy [3]. Despite undergoing meticulous preservation without full restoration, the car has maintained much of its originality, which appeals to collectors [3][4].
Previous public auction records for Ferrari 250 GTO models have reached $51.7 million (November 2023), while private sales have achieved up to $70 million (2018) [1]. Given these figures, the auction house and market consensus suggest the Bianco Speciale could set a new record for a 250 GTO sale, potentially exceeding $70 million [1][4].
The global premium car auction platform SBX Cars is powering the auction of the Bianco Speciale, providing a platform for this unique vehicle to reach a global audience [2][4].
As the auction date approaches, car enthusiasts and collectors worldwide eagerly anticipate the Bianco Speciale's record-breaking sale, which could redefine the value of Ferrari's most valuable collector cars in history [1][4].
[1] https://www.hagerty.com/media/news/valuation-insights/ferrari-250-gto-auction-record-set-at-bonhams-auction-in-november-2023 [2] https://www.sbxcars.com/ [3] https://www.classicdriver.com/en/news/the-white-ferrari-250-gto-that-could-set-a-record-at-mecum [4] https://www.autocar.co.uk/car-news/classic-cars/rare-white-ferrari-250-gto-set-auction-record-january-2026
- AI algorithms have predicted that the unique Ferrari 250 GTO "Bianco Speciale" could revolutionize the automotive lifestyle market by setting a new record at the upcoming SBX Cars auction for premium classic cars.
- The combination of the car's sports performance, rarity, and historical racing participation make it a highly coveted addition to any connoisseur's collection, further emphasizing the intersection of automotive and sports culture.
- Given the prices achieved by previous Ferrari 250 GTO sales, it would not be surprising if the Bianco Speciale's auctions proceeds reached or even exceeded the $70 million mark, cementing its status as the most valuable automotive artifact in history.
