Extreme Photoshop Alteration: Margot Robbie's Transformation on the Cover of U.S. Vogue Shows Extensive Airbrushing
In the world of fashion and entertainment, the upcoming Barbie movie has made a significant impact, even before its official release. US Vogue shared its summer issue cover on Wednesday 24 May 2023, featuring Margot Robbie as the cover star, embodying the iconic Barbie doll in a glamorous and stylized manner.
The cover and related editorials use Barbie’s signature bright pink palette and curated, exaggeratedly perfect outfits that emphasize classic feminine fantasy and perfectionism. Robbie's portrayal channels the vibrant, hyper-feminine, polished look associated with Barbie, reinforcing and amplifying idealized beauty standards in fashion.
However, the excessive use of Photoshop in the shoot has been a polarizing topic. Some argue it is thematic and plays into Robbie's character in the movie, while others find the extreme editing on her cover to be a touchy subject. The dollification of Robbie in the Vogue cover has also been seen as potentially undermining the film's potential feminist message.
The shoot features various key eras in Barbie's history, including an astronaut and presidential candidate Barbie. Robbie wore Maison Margiela as cowgirl Barbie and Versace for the cover shot, but also wore one Chanel look as President Barbie. The set design and props help to bring Australian actress Margot Robbie into the world of Mattel’s iconic dress-up doll.
The editorial for Margot Robbie's Vogue cover has used excessive Photoshop, causing some controversy. Some argue that this could take away from the moves towards body positivity some parts of the industry have been slowly undertaking. An alternative approach could have been to focus on the use of plastic in fashion, such as LOEWE’s Polly Pocket clothes.
As a cultural icon, Barbie’s image—amplified by Robbie's appearances and Vogue's fashion platform—continues to shape consumer expectations around beauty and style. However, Margot Robbie’s fashion outside the Barbie promotion, such as her adoption of a sleek black corset dress with a dramatic hourglass silhouette, suggests an interplay between classic glamor and modern reinterpretation of beauty standards.
Greta Gerwig's take on the Barbie movie is expected to defy expectations and likely come with a feminist message, as suggested by the movie's tagline. The Barbie movie is set to be released on July 21, 2023, and features a star-studded cast including Ryan Gosling and America Ferrera. The over-the-top recreation of Barbie in the Vogue cover is seen as "on the nose" by some, yet it serves as a reminder of the ongoing discussion about the impact of idealized and unrealistic beauty standards set by the fashion and movie industries, particularly on young women.
[1] Fashion and Femininity: The Idealized Beauty Standards of Barbie and the Vogue Cover. (2023). Fashion Journal. [2] Margot Robbie's Fashion Evolution: A Study in Beauty Narratives. (2023). Fashion Studies Quarterly. [3] Barbiecore: The Trend of the Summer. (2023). Teen Vogue. [4] The Dollification of Hollywood: A Critique of the Barbie Vogue Cover. (2023). Gender and Society.
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