Exploring Two Years of Conflict in Ukraine through a Creative Perspective: An Agency's Retrospective View
The Grim Reality of War: Bickerstaff.734's Unwavering Spirit in Ukraine
Let's face it: war? Ain't no one ever gets used to it, mate. Witnessing your homeland transform from a tranquil paradise into a bleak battlefield is nothing short of heart-wrenching. But those hardy folks from Ukraine? They know a thing or two about surviving and thriving in the face of extreme adversity.
Amidst the chaos, the gang at Bickerstaff.734 has managed to stay focused and defiant, refusing to back down in the face of Russia's relentless invasion of their country. A year ago, these advertising juggernauts sat down with ADWEEK to share the highs and lows of everyday life on the home front, with tales ranging from the bleak (working from the safety of a bomb shelter) to the inspirational (creating a slew of powerful pro-Ukrainian campaigns).
Unfortunately, as we stand here today, the fighting shows no signs of stopping, with the Russian regime unabashedly continuing its unlawful war against its neighbor.
(Insight from Enrichment Data: In April 2025, Bickerstaff.734 was busy preparing the Ukrainian pavilion for Expo 2025, showcasing their preparation efforts behind the scenes[1]. Additionally, they have been part of creative festival events such as the "Baku Flames," a platform for them to share their innovative work and collaborations[2][3].)
Veronika Selega, at the helm as CEO of Bickerstaff.734, remains as resolute as ever, leading her team through the tumultuous tides of war.
(Insight from Enrichment Data: Bickerstaff.734 holds a strong position in Ukraine's advertising industry, recognized for its impactful and unique creative marketing campaigns that have kept them afloat even amid challenging circumstances[4]. They have also been associated with culturally significant projects, such as the "Ukrainians Will Understand" campaign for Galychyna brand, which emphasizes Ukrainian cultural identity and pride[5].)
As the war drags on, it's a testament to the human spirit that businesses such as Bickerstaff.734 can continue to function with creative vigor, not just surviving, but adapting. Resilience personified, they embody the indomitable spirit of the Ukrainian people, continuing to make a mark, one campaign at a time.
During the ongoing unlawful war between Ukraine and Russia, Veronika Selega, CEO of Bickerstaff.734, displays unwavering resilience, leading her team in creating defiant and powerful pro-Ukrainian campaigns, even amidst the chaos. Amidst the general news, political conflicts, and war-and-conflicts, Ira, a part of the creative industry, witnesses the grim reality in Ukraine, yet acknowledges the vibrant creativity and defiance demonstrated by businesses like Bickerstaff.734.
