Exploring Challenges and Pioneering New Sounds in the Realm of Audio Arts on the Inventive Tunes Talkshow
Dennis Murcia, a renowned figure in the Latin music industry, recently appeared as a guest on the UCLA Center for Music Innovation podcast. Murcia, who currently holds the position of Global Business Development and Digital Strategy at CODISCOS, a prominent Colombian record label, discussed the role of innovation in shaping the future of Latin music.
With a career spanning decades, Murcia has produced albums for major labels such as Sony Music, Universal Music, Univision, Codiscos, Fuentes, and many independent artists. His work has earned him three Latin Grammy nominations as engineer and executive producer.
At CODISCOS, Murcia has been instrumental in fostering innovation within the label. He has been instrumental in blending traditional Latin sounds with modern influences, supporting emerging artists, integrating new digital technologies, and enhancing production techniques that appeal to global audiences. This approach not only promotes the preservation of Latin music’s rich heritage but also expands its reach through contemporary means.
Murcia's work extends beyond CODISCOS. He has held positions at KRBE radio, Telemundo TV, Caracol radio, and Clear Channel Broadcasting. His background in A&R, marketing, and media sales has equipped him with a unique perspective on the evolving music industry.
Innovation, according to Murcia, creates growing pains in traditional industry sectors. However, he believes that these challenges can be overcome by embracing change and adapting to new trends. He cites streaming, social media marketing, and cross-genre collaborations as examples of such trends that are shaping the Latin music market.
If you're interested in hearing more about Murcia's insights, you can listen to the podcast at the following link: musicinnovation.libsyn.com/solving-a-problem. The podcast is available on various platforms including Apple Podcasts, iHeartRadio, Spotify, Overcast, Stitcher, TuneIn, Google Play, Soundcloud, YouTube, and more.
For more information about CODISCOS, visit their website at www.codiscos.com. To stay updated on Murcia's work and industry discussions, follow him on Twitter at @Rockohollica. To connect with Murcia on LinkedIn, visit www.linkedin.com/in/dennismurcia.
Murcia defines innovation as solving a problem. His work at CODISCOS, as well as his contributions to the Latin music industry, are testament to this philosophy. As the music industry continues to evolve, Murcia's influence will undoubtedly shape its future.
