Expanding Your Business with 28 Powerful Influencer Marketing Tools
In the ever-evolving world of digital marketing, influencer marketing has become a powerful tool for brands to reach their target audience. To help you navigate this landscape, we've compiled a list of the top influencer marketing tools for 2023, highlighting their key features and supported channels.
The Leading Influencer Marketing Tools
Brandwatch
- Key Features: Influencer discovery from 30M creators, niche/location/audience filters, consumer sentiment analysis, global influencer payment, campaign management, real-time ROI reporting, influencer scoring.
- Supported Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify.
- Notable For: Comprehensive social media management with influencer marketing as part of broader consumer and brand monitoring.
JoinBrands
- Key Features: Network of 50,000+ influencers, supports micro to celebrity influencers, collaboration facilitation, brand-owner focused influencer engagement.
- Supported Channels: Various major social platforms (specific channels not explicitly stated).
- Notable For: Extensive influencer reach with focus on collaborative projects for industries like fashion and beauty.
Julius
- Key Features: Database of 100,000+ influencers, detailed audience demographics, influencer insights, subscription pricing.
- Supported Channels: Instagram, YouTube, TikTok.
- Notable For: Deep influencer vetting and audience demographic insights for diverse niches.
TrendHero
- Key Features: In-depth Instagram research with 90+ metrics, fake follower detection, competitor and audience tracking, daily performance monitoring.
- Supported Channels: Instagram.
- Notable For: Specialized Instagram influencer analytics, quality audience assessment at a budget-friendly price.
SocialBlade
- Key Features: Public influencer stats, engagement rate calculator, competitor and follower analysis, customizable reports.
- Supported Channels: Twitter, Instagram, Twitch, YouTube.
- Notable For: Free and paid plans for detailed cross-platform influencer performance data.
Upfluence
- Key Features: Influencer discovery, campaign management, performance tracking, large influencer database, multi-channel support.
- Supported Channels: Major platforms (Instagram, YouTube, TikTok, etc.).
- Notable For: Comprehensive tool for discovery and end-to-end campaign management.
Klear
- Key Features: Influencer research, follower demographics analysis, real-time campaign tracking, influencer collaboration insights.
- Supported Channels: Various social media platforms.
- Notable For: Data-driven influencer insights and campaign monitoring.
Traackr
- Key Features: AI-powered influencer identification, content and interest analysis, multi-KPI tracking, global influencer graph.
- Supported Channels: Various social media platforms.
- Notable For: AI-driven influencer vetting and global network tracking for agencies.
Influencer Hero
- Key Features: Large creator network coverage, built-in CRM, automated campaign sequences, eCommerce integration.
- Supported Channels: TikTok, Instagram, YouTube, and more.
- Notable For: Multi-platform scalability, strong automation, good for eCommerce brands.
Modash
- Key Features: Audience analytics with rich data, influencer discovery and vetting.
- Supported Channels: Multiple platforms.
- Notable For: Data-rich insights focused influencer discovery.
Summary of Features by Key Aspects
- Discovery: Brandwatch, Julius, Upfluence, JoinBrands, and Modash offer extensive influencer databases with filters by niche, location, and demographics.
- Campaign Management & Tracking: Upfluence, Brandwatch, Klear, and Traackr provide full campaign management, real-time reporting, and ROI analysis.
- Audience Analytics & Fraud Detection: TrendHero and SocialBlade excel in Instagram-centric analytics and provide fraud detection (fake followers, engagement).
- CRM & Automation: Influencer Hero stands out for built-in influencer CRM and automated outreach sequences, suitable for brands scaling across platforms.
- Supported Channels Coverage: Most tools cover key social platforms like Instagram, YouTube, TikTok, Twitter, with Brandwatch also including Twitch and Shopify integrations.
These tools cater to different brand sizes and campaign complexities, from smaller teams preferring budget-friendly discovery tools (e.g., TrendHero, SocialBlade) to enterprises needing comprehensive multi-channel campaign management and advanced analytics (e.g., Brandwatch, Traackr, Upfluence).
