One out of every three retailers in Hesse now has an online presence, according to data from the State Statistical Office. Last year, 36% of the nearly 30,000 retail companies in the region operated their own websites. One in ten of these retailers also runs an online store. Large retailers are more prevalent online, as the data shows.
The digitization of retail trade has led to a substantial jump in the number of retailers with a web presence. In fact, 36% of retail companies now have their own websites, reflecting the growing trend towards e-commerce. Additionally, one in ten retailers in Hesse also operates an online store.
Digitization has revolutionized retail in many regions, including Hesse. In Mexico, for instance, e-commerce represents 15% of total retail sales and is expected to reach $176.8 billion by 2026. Retailers like Walmart have seen their online presence grow significantly, with a 129% jump in product assortment and a 78% increase in sellers in 2023. Online revenues grew by 21.7% for the company, accounting for 6.7% of its worldwide gross revenue.
Social media is also playing a significant role in retail sales in Mexico, with social media-derived retail sales growing by over 20% in 2023 to exceed $2 billion. By 2025, this channel is projected to account for 40% of all online sales in Mexico, generating over $6 billion in gross transaction value by 2028.
In Germany, the trend towards digitization is also evident. There are currently 83,466 live Shopify stores, which suggests a high number of retail companies with their own websites and online stores. The competitive landscape is diverse, with various categories and social media usage.
The data shows that digitization has significantly impacted the retail landscape in Hesse, as in many other regions. Retailers are adapting to the changing market by investing in omnichannel strategies and leveraging social media platforms to reach consumers. While some data is not specific to Hesse, the overall trend towards digitization is evident.
