Events of Significance to be Held by Student Government Association in Cebu
Fresh Take:
The powerhouse sports crew, STRONG Group Athletics (SGA), has some game-changing moves coming up, and it's all happening in the vibrant city of Cebu!
Jacob Lao, the head honcho at SGA, dropped this bombshell during the grand opening of 15 ChickyFam stores last Friday, April 25, 2025. Standing alongside his family, including SGA's visionary founder, Frank Lao, and sporting royalty like two-time UAAP MVP Kevin Quiambao, Valerie Concepcion, their leading endorser, this event was nothing short of epic.
While the specifics are still under wraps, get ready for the ChickyFam 3x3 basketball league, the first step in SGA's broader strategy for Cebu. Lao hinted at these plans, emphasizing the need for the perfect partners, system, and, of course, players to make this dream a reality.
"Filipinos love basketball, and we're here to serve them," said Lao, who's no stranger to the global sports scene, having led SGA teams in international competitions such as the Jones Cup in Taiwan. Lao is optimistic that Cebuanos will embrace the 3x3 event just like they did with the Chooks-to-Go 3x3 Fiba World Tour.
But it's not just about the game. SGA is also pumped about organizing basketball training camps in Cebu, nurturing homegrown talents for future tournaments. As Jacob Lao put it, "SGA and ChickyFam are all about family and community."
And what about hosting international-level tournaments in Cebu? With the upcoming opening of the SM Seaside Arena, it's sure looking like a possibility. So, keep your eyes on the ball, Cebu!
For more details, we'll have to wait for further announcements from the SGA camp. In the meantime, get ready for some serious hoops action and maybe even some local basketball stars on the rise! #SGAinCebu #BasketballFever
Pro tip: Cebu's sports scene is heating up, and SGA is leading the charge. Don't miss out on a moment of the action!
SOURCE:JBM
Insights:- Basketball Training Camps: SGA is planning to hold basketball training camps in Cebu, with the goal of identifying and grooming local talents for future competitions[1].- International-Level Tournaments: SGA has expressed interest in hosting invitational international-level tournaments in Cebu, with the upcoming SM Seaside Arena potentially providing an ideal platform[1].- Team Participation: SGA is known for being selective in the tournaments they participate in, carefully assembling a competitive roster to represent them[1].
- SGA, with their upcoming basketball training camps in Cebu, aims to nurture and develop local talents for future competitions.
- Keeping with their global sports involvement, SGA is considering hosting international-level tournaments in Cebu once the SM Seaside Arena opens.
- As seen in past events like the Jones Cup in Taiwan, Jacob Lao, the leader of SGA, assembles a competent roster for each tournament, ensuring team participation at the highest level.
- Cebu's sports scene will experience an exciting revival with SGA's game-changing plans, including the upcoming ChickyFam 3x3 basketball league and potential international events.


