European online gambling sector constitutes approximately 40% of the overall market
Rewritten Article:
The European betting scene is on a roll, as the European Betting and Gaming Association (EGBA) reports a thriving market, with online channels accounting for a significant chunk.
In tandem with H2 Gambling Capital, EGBA has published a new market analysis focusing on the European online gaming sector. The report paints a picture of a robust gambling market in Europe which clocked in at an impressive €123.4 billion in gross gaming revenue (GGR) in 2024, marking a 5% surge from the previous year.
The "European Gambling Market - Key Figures 2025 Edition" unveiled some intriguing details about the European market covered in the study, which spans the EU-27 and UK gambling markets, offering an overview of current standing and future trends.
Notably, the online gambling sector's revenue swelled to €47.9 billion in 2024, representing a substantial 3% year-on-year growth. Incredibly, online gambling leaped to a commanding 40% market share in 2024, having been 37% in 2023. This surge on the digital front indicates a stronger momentum for the online gambling sector as a whole.
Maarten Haijer, EGBA's Secretary General, echoed the positive outlook while highlighting appealing trends from the report. Haijer predicted that the online gambling market's market share will surpass 40% in 2025, eventually reaching near-parity with land-based gambling by 2029.
Interestingly, the land-based market hung on tightly, with revenue edging towards €76.6 billion in 2024, although the market share decreased slightly from 63% to 61%. Mergers and acquisitions helped sustain the land-based market's resilience, as the appreciation for traditionally brick-and-mortar gambling persisted, the report hinted.
The lottery segment continued to dominate, and raked in around €38 billion in revenue in 2024, with brick-and-mortar operations representing €30.9 billion, and online stakeholders contributing €7.1 billion. Next in line were casino games which generated revenue of €30 billion, with online platforms collecting €21.5 billion and the land-based sector garnering €8.5 billion.
It's worth noting that gaming machines generated €24.9 billion revenue exclusively from the land-based sector, the report showed. Lastly, sports and events betting accounted for another €20.1 billion of the total, with the bulk of betting stakes primarily online, generating €13.7 billion.
The report projects further growth for the European gambling market in 2025, with an estimated total GGR of €127.7 billion, representing a 3.5% increase. Online gambling is expected to bring in €51.1 billion of that revenue, and market share is anticipated to surpass the 40% mark. Brick-and-mortar gambling revenue is estimated to reach €76.6 billion during the year.
Looking toward 2029, the European gambling market is expected to be worth €149.2 billion, with online gambling expected to bring in €66.8 billion.
Credit for the image: Unsplash.com
Enrichment Data: Although the EGBA report does not provide explicit projections of market shares for online and land-based gambling in Europe for 2025 and 2029, we can draw some conclusions based on available data:
- Overall European Gambling Market: The market might grow to €149.2 billion by 2029 without a detailed breakdown of online versus land-based shares[2].
- Current Trends: Countries like Spain and Italy currently have a land-based gambling market share of roughly 78–79%, but there's a gradual shift towards online gambling[2].
- Land-Based Revenue Trends: Despite experiencing a slight increase from €73.3 billion in 2023 to €75.5 billion in 2024, the land-based market's share decreased from 63% to 61%[5], suggesting that the online sector could be growing more rapidly.
To obtain specific projections from the EGBA, consult their reports directly.
- The European Betting and Gaming Association (EGBA), in partnership with H2 Gambling Capital, anticipates the online gambling market to surpass 40% in 2025, eventually reaching near-parity with land-based gambling by 2029.
- In the European gambling market, online gaming sector revenue swelled to €47.9 billion in 2024, representing a substantial 3% year-on-year growth and a commanding 40% market share.
- EGBA's new market analysis, titled "European Gambling Market - Key Figures 2025 Edition", projects further growth for the online gambling market in 2025, with an estimated revenue of €51.1 billion.
- Sports and events betting, a significant component of the European gambling market, accounted for €20.1 billion in 2024, with the majority of betting stakes primarily online.
- In contrast, the EGBA report hints at the appreciation for traditionally brick-and-mortar gambling, which helped sustain the land-based market's resilience, despite a slight decrease in market share from 63% to 61%.
