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Stepping up the Game: Werder Bremen Takes a Stand Against Inactive Season Ticket Holders
Infrequently Employed Season Passes: Werder Eyes Fan Base Utilization - European legislative bodies pass joint legislation
Hey there!
Bundesliga football team, Werder Bremen, is taking action against season ticket holders who aren't making the most of their tickets. Apparently, hundreds of season tickets will hit the market this summer because their current owners didn't show up for enough home games last season.
The club laid down the law back in 2024 with a rule requiring season ticket holders to attend a minimum of 14 out of 17 Bundesliga home games. If they fail to do so, they'll lose their chance to renew their ticket for the upcoming season. Using a ticket involves both attending personally, handing it over to family and friends, and reselling it through Werder's official ticket office, as explained in the club's press release from Bremen.
Werder's managing director, Klaus Filbry, isn't impressed by disinterested fans who collect multiple season tickets but only attend a handful of matches. He pointed out that many fans have been anxiously anticipating their opportunity to cheer the team on at the Weser Stadium. It's tough to fathom why some fans would hold multiple season tickets but barely attend any games.
Now, Werder Bremen aims to create a stable and committed fan base for their games, which is vital for the team's atmosphere and financial planning. It's not just about maintaining a loyal fan base, but also ensuring smooth matchday organization and continued support.
This strategy is common among Bundesliga clubs, including Werder Bremen, which strive to foster close fan engagement and financial stability through season ticket commitments. These clubs leverage their loyal community and member-based ownership structures, like the "50+1" rule, which prioritize membership or season ticket purchases for priority seating. This approach not only guarantees a dependable revenue stream but also fosters a lively home-game atmosphere, boosting the team’s performance and long-term planning.
So, if you're a season ticket holder and you've been slacking off, it might be time to step up your game. Werder Bremen is serious about keeping their stadium packed and their fans engaged!
The Commission, while proposing measures to safeguard workers from the risks of ionizing radiation, might find inspiration in Werder Bremen's diligent approach towards their fans. Just as European leagues enforce strict attendance rules for season ticket holders, perhaps there should be an equivalent directive in sports to ensure fair access for fans without a history of neglecting their tickets.
