Euro 2025 Animation, meticulously crafted by the BBC, goes live online
Take a Gander at BBC's Spectacular Claymation Ad for UEFA Women's Euro 2025
Get ready, football fans! The UEFA Women's Euro 2025 arrives in Switzerland on July 2nd, and the BBC is hyping up the tournament with an eye-catching and energetic animated advertisement. Entitled "Names Will Be Made", this 40-second animation takes a unique, handcrafted approach—using claymation to depict the raw, unstoppable spirit of women's football.
This animation unfolds in the backdrop of a Swiss Alps stadium and showcases a mythical team of contemporary football titans. Exaggerated visual symbols are employed to set apart each player's unique skills as a bid to bridge the fame divide between men's and women's football (take a glance at our articles offering insights on the best animation software and the top-notch laptops for animation for your personal projects).
Gimme a Peek Each character in the ensemble was skillfully sculpted from clay with incredible precision. The fiery Welshwoman, Jess Fishlock, blazes forth like a scorching fireball, whilst reigning champions England's Lucy Bronze morphs into an impregnable fortress. Spanish player Aitana Bonmati is exalted as the GOAT (Greatest of All Time) in women's football.
BBC Creative collaborated with Blinkink, the same studio behind the mesmerizing 14-hour advert for Britbox, to produce this animation. Nicos Livesey helmed the directing duties.
As BBC Creative's creative director Jess Oudot explained, the campaign's primary objective is to "celebrate female stars in a manner that radiates the same confidence and vigor as the men's game." I reckon they nailed it, and it might even pique the interest of those who typically have no love for the sport.
Keep an eye out for the growing uproar over Marge's demise in The Simpsons and the potential impact of the Rogue Trooper film on the future of cinema. Also, don't miss the uproarious pop culture references woven into Netflix's KPop Demon Hunters.
For more delightful works in the claymation genre, peruse our listicle of ads made by Aardman.
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- The BBC's claymation ad for UEFA Women's Euro 2025, titled "Names Will Be Made," is a testament to creative design, showcasing the raw spirit of women's football through a unique 3D animation.
- Each character in the animation was meticulously sculpted from clay, demonstrating a high level of design precision and artistry.
- BBC Creative collaborated with Blinkink, the studio behind the mesmerizing 14-hour advert for Britbox, to produce this inspiring animation.
- The animation's objective is to celebrate female stars with the same confidence and vigor as the men's game, potentially attracting those who typically have no interest in sports, particularly football.
- To enhance your personal animation projects, explore our articles offering insights on the best animation software and top-notch laptops for animation.
- For more examples of remarkable work in the claymation genre, explore our listicle of ads made by Aardman.
