Esports betting market's worth demonstrated in BETBY's first-half financial results
BETBY, a Malta-headquartered company, has been making strides in the esports betting sector, marking its presence in a market that is rapidly expanding. The company specializes in B2B sports betting solutions and has been actively participating in the esports betting industry for several years.
The growth of the esports betting market is a significant factor driving BETBY's expansion. Global figures on esports have shown a positive trend, with the market projected to reach approximately $2.8 billion in 2025 and a compound annual growth rate (CAGR) of around 5.5% through 2029. This growth outpaces the traditional sports betting market, which is growing at about 4% annually.
Key drivers of this growth include expanding global audiences, integration of esports into mainstream sportsbooks, increased live betting activity, and a growing tournament calendar featuring popular esports titles such as League of Legends, Counter-Strike, and Valorant.
In early 2025, esports betting showed stable performance, with a 13% increase in wagering volume compared to the previous year. The live betting segment is gaining traction, with 46% of Counter-Strike bets being live wagers late in 2024. Innovations in detailed betting options, such as bet builders, are enhancing user engagement.
Major iGaming operators like William Hill and Bet365 now offer dedicated esports betting sections, while esports specialists, including firms like BETBY, maintain competitive advantages by providing deeper market coverage and tailored esports expertise.
The total esports market, covering all revenues, is expected to grow from around $650 million in 2025 to over $2 billion by 2032 at an 18% CAGR. This growth is supported by increasing viewership, rising demand for live streaming, tournament infrastructure, sponsorship, and professionalization of esports careers. These macro trends provide a fertile environment for B2B firms like BETBY that offer esports betting solutions.
In conclusion, the esports betting market is experiencing robust growth, with favorable projections for continued expansion. This growth is driven by strong tournament activity, rising viewership, live and in-play betting innovation, and broader acceptance by traditional sportsbook operators. This bodes well for B2B providers like BETBY operating in this space.
References:
[1] Esports Betting Report 2021
[2] Global Esports Market Report 2021
[3] Esports Betting: The Rise of a New Market
[4] Esports Market Report 2025
The esports betting market's continuous expansion, fueled by factors like increasing global audiences, live betting activity, and a growing tournament calendar, presents a lucrative opportunity for BETBY, a Malta-based company specializing in B2B sports betting solutions and actively participating in the esports betting industry. Given the projected market growth, with the total esports market expected to surpass $2 billion by 2032, BETBY is well-positioned to capitalize on this expanding sector, particularly with its expertise in esports.
