From a Random Raffle to Team Sponsorship: Rot-Weiß Erfurt's Unusual Strategy
Things are heating up for Rot-Weiß Erfurt football club, known for being anything but typical! With a new tactic, they're aimed to secure their team jersey sponsor - a fun-filled raffle!
Curious individuals have the golden ticket opportunity to grab a spot in the draw happening on Tuesday. The winning ticket? A jaw-dropping €2,400! According to Bild, the past season saw Rot-Weiß Erfurt pocketing around €100,000 from jersey sponsorship.
Speaking to the Thüringer Allgemeine, club's managing director, Franz Gerber, dropped a witty line, "When life gives you lemons, you shake things up!" He explained their unconventional approach to shirt advertising. The grand prize? Jersey sponsorship running until the 20th matchday, starting with the Thuringia derby against FC Carl Zeiss Jena on Wednesday! And let's not forget the lucky runner-up, who'll claim sponsorship from the 21st matchday to the grand finale on the 34th! Add some nifty advertising spots, and it's a win-win situation!
So, what's the verdict? A football club hosting a lucky draw to find a sponsor for their regional league team jersey! The winner takes home a jersey sponsorship until the 20th matchday in the upcoming season.
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Jersey sponsorship is a common practice among football clubs, with clubs partnering with brands to showcase their logos on the team's jerseys. These partnerships can extend far beyond financial support, offering marketing opportunities and branding exposure. In Rot-Weiß Erfurt's case, the club is going for an unconventional partnership route by opting for a raffle rather than approaching a traditional sponsor. This unique strategy could involve a chance for fans to win jerseys or other club-related items with special or limited-edition sponsorships.
To learn more about the raffle details and other information, head over to Rot-Weiß Erfurt's official website, their social media channels, local media sources, or fan communities for details.
