Enhypen embarks on the premiering of their virtual reality concert film 'Immersion' at Megabox Coex in Seoul
On August 7, 2025, K-pop sensation Enhypen took the virtual stage for their immersive VR concert, "Enhypen VR Concert: Immersion," premiering exclusively at the Megabox COEX MX4D Theater in Seoul, South Korea.
Organised by [AMAZE], the event promises an intense and captivating experience for fans, with the concert film running for approximately 60 minutes, including guidance on using the VR headset. The concert features performances of eight songs, including "Bite Me" (2023), "XO (Only If You Say Yes)" (2024), and "Highway 1009" (2024).
The immersive experience offers a "zero distance" sensation, making viewers feel as if the Enhypen members are right in front of them. The concert also includes interactive elements, such as mirroring audience hand-heart gestures on the screen and allowing viewers to select a favourite member to focus on.
Following the Seoul premiere, "Enhypen VR Concert: Immersion" is scheduled for release in around 40 cities worldwide, including locations in the United States, Japan, China, and Europe. Ticket sales started as early as July 18, 2025, in Korea and Japan, with other countries like the USA and Mexico following shortly thereafter.
The Seoul screening was exclusive, with 150 participants selected through an application process open to ENGENE Membership holders aged 14 or older. Notably, the Enhypen members did not attend the Seoul screening event.
Enhypen's latest EP 'Desire: Unleash' sold over 2.14 million copies in its first week, and the group is set to release a Japanese EP titled '-YOI-' on July 29. Before the Japanese EP release, Enhypen will also release a lead track named 'Shine On Me'.
The K-pop group Enhypen is also developing a mobile game, scheduled for release in the second half of 2025. Alongside Enhypen, Seventeen is among the highest-selling artists in Japan in the first half of 2025.
With their VR concert, Enhypen continues to push boundaries and innovate in the K-pop industry, offering fans a unique and immersive experience that brings them closer to the group than ever before.
The VR concert, "Enhypen VR Concert: Immersion," is more than just a music event, as it integrates entertainment and culture, providing an interactive and immersive experience for viewers. This concert, organized by [AMAZE], showcases a perfect blend of entertainment and K-pop music, with performances of eight popular Enhypen songs like "Bite Me" and "XO (Only If You Say Yes)".
