Engaging Animated Advertisement Clips to Ignite Ideas for Your Future Marketing Campaigns
In the dynamic world of advertising, animation has emerged as a powerful tool for promoting products and services. Companies are leveraging this versatile medium to captivate audiences, simplify complex concepts, and create memorable experiences. Here are some examples of how leading brands are using animation effectively.
Sherwin-Williams recently created an animated commercial featuring a kaleidoscopic color variety, attracting an audience with optical illusions of different color variations. This strategy, while visually stunning, is not unique in the realm of animation-driven advertising.
Capital One, for instance, introduced a new platform for frequent travelers to save on travel expenses through an animated sales video. The video seamlessly integrates the platform’s user interface into the scenes, showing its features in real time across devices. This realistic depiction highlights accessibility and functionality, making the service tangible and easy to understand for viewers.
Kroger uses comedy and a quirky 1980s aerobic theme with humorous characters to promote its grocery pick-up service. While it doesn't delve deeply into service details, the humor makes the ad memorable and increases brand recall, effectively grabbing audience attention through entertainment rather than direct explanation.
Duolingo’s animation showcases the app’s language learning features and interactive games, reinforcing brand identity and demonstrating the product’s value in an engaging way. This approach helps build brand awareness and user interest.
IBM employs a sci-fi concept with cinematic camera techniques and playful tones to communicate the advantages of its analytics product. This storytelling approach captures curiosity and makes complex technology easier to understand and more appealing, enhancing viewer engagement.
Starbucks combines animation, stop motion, and storytelling to explain its coffee blending process. The video stresses the importance of emotional narratives over visuals alone and includes a clear call to action, encouraging viewers to learn more, which deepens customer connection and interest.
Cadbury’s animation features catchy dances and sound design to highlight the creamy taste of its chocolate. The playful and blunt approach through animation makes the ad memorable and enjoyable, helping to emotionally engage potential customers and reinforce the product’s sensory appeal.
McDonald’s Mobile App animated commercial uses well-known movie characters to introduce the app, focusing on social sharing of meals. The simple animation explains the app’s convenience effectively, contributing to 7 million downloads within two years by clearly communicating ease of use and social connectivity.
VSCO uses bright, animated text overlays with a fast-paced, visually bold style that matches popular social media aesthetics. This combination of strong visuals and copy quickly communicates the app’s value, attracting attention and reinforcing messaging within brief time frames, crucial for social media engagement.
Comrade Berlin's “Pause to Pick Yours” Ball Ad uses a fast-cut looping animation that invites viewers to pause and interact by choosing their preferred ball pattern. By turning a passive video into an interactive experience, it increases interaction time and memorability, effectively engaging consumers through participation.
These techniques leverage animation's flexibility to convey messages creatively, emotionally, and interactively, resulting in higher engagement, brand awareness, and ultimately driving conversions and sales. Heinz Beans, for example, is one of the top animation videos on the internet, featuring an emotional story of a boy and his love for Heinz beans.
Animation has become common on TV and online, with brands like Skirmish, Mailchimp, MasterCard, Slack, Dropbox, Android, Petco, American Express, "Robot Breakfast," Coachademy, McVities, WhatsApp, Oreo, Wimbledon, Swiggy, Airbnb, Nespresso, and many more leveraging the medium to introduce new products, build brands, and raise awareness.
In conclusion, animation's ability to tell stories, engage emotions, and interact with audiences makes it an invaluable asset in modern advertising. As creativity in animation has no boundaries, we can expect to see even more innovative and captivating commercial videos in the future.
Movies-and-TV and entertainment are not foreign concepts in the animation-driven advertising realm. For instance, McDonald's Mobile App utilizes well-known movie characters to create an engaging animated commercial, weaving entertainment into its promotion and boosting social media engagement.
In the context of commercial storytelling, brands such as Heinz Beans have harnessed animation's ability to evoke emotions, with their popular animated video narrating a heartwarming story that captivates audiences, further establishing entertainment as a potent tool for brand awareness and connection.
