Encouraging Filipino Traditions through Modern Creativity: COLlia.ThaLEEN Digital Art and U.BEauty by Colleen Thalia Jamias (Colleen Thalia Jamias' foray into digital art and beauty industry promoting Filipino heritage)
In the vanguard of a global cultural resurgence, Colleen Thalia Jamias, the architect of Creo LifeZtyle, has unveiled two pioneering projects to champion and elevate Filipino heritage: COLlia.ThaLEEN VeriARTi and U.BEauty. These movements seamlessly intertwine tradition and innovation, empowering communities and illustrating the splendor of Filipino origins on the world stage.
COLlia.ThaLEEN VeriARTi: Reinvigorating Tradition through Modern Design
On the forefront of this initiative is COLlia.ThaLEEN VeriARTi, which aims to sustain local weavers and reinvent traditional Filipino attire like the Filipiñana for contemporary audiences. Through this project, Colleen breathes new life into traditional craftsmanship, marrying it with innovative designs that resonate on a global scale.
"The primary objective is to maintain the art of weaving while making it relevant in today's fashion. Each piece carries the tale of heritage and pride," explains Colleen.
Beyond clothing, COLlia.ThaLEEN VeriARTi forges a platform for Filipino artisans to thrive, giving them an extended stage to exhibit their workmanship to the world. This endeavor not only preserves traditional techniques but also reframes the way Filipino culture is perceived in modern designs.
U.BEauty: A Salute to Filipino Nature and Skincare
Inspired by the diverse landscapes and rich biodiversity of the Philippines, U.BEauty marks Colleen's foray into the beauty industry. This skincare and cosmetics brand capitalizes on the unique benefits of native ingredients like Ube, Calamansi, Aratilis, Star Apple, Mangoes, and more, deeply rooted in Filipino culture.
The project encompasses a dual mission: highlighting Filipino agriculture by spotlighting these native crops and offering natural and effective skincare solutions that reflect cultural richness. Farmers form the backbone of this undertaking, as U.BEauty champions their endeavors and ensuring their efforts are recognized on international markets.
"With U.BEauty, we want the world to appreciate the Philippines not just as a beautiful travel destination but also as the source of extraordinary natural ingredients," Colleen explains.
Empowering Communities, Inspiring Change
Woven tightly into these initiatives is Colleen's mission of empowering women and communities. By providing opportunities for weavers, farmers, and artisans, she's not merely preserving traditions but carving out paths for financial independence and global recognition.
These projects also seek to inspire female entrepreneurs to embrace innovation while honoring their roots.
Innovating Sustainability
Sustainability lies at the heart of these initiatives. COLlia.ThaLEEN VeriARTi centers its focus on slow fashion, developing timeless designs that minimize waste and highlight quality. U.BEauty integrates eco-friendly practices, ranging from sustainably sourcing ingredients to employing recyclable packaging, minimizing environmental impact.
A Vision for the Future
Colleen Thalia Jamias dreams of a world where Filipino culture secures its rightful spot on the global stage, celebrated for its artistic merit, tenacity, and natural abundance. With COLlia.ThaLEEN VeriARTi and U.BEauty, she's not solely showcasing Filipino heritage but also redefining the way it connects with the world.
"These projects represent a means for me to give back to the culture that shaped me. They represent a legacy rooted in the past while embracing the future," Colleen concludes.
As COLlia.ThaLEEN VeriARTi and U.BEauty continue to pave the way for Filipino innovation, the world eagerly watches, learning what it means to innovate with compassion and cultural rootedness.
Stay updated with Colleen Thalia Jamias on LinkedIn.
Follow COLlia.ThaLEEN VeriARTi and U.BEauty on Instagram.
Additional Reading:- Alexandra Titova Interview, the founder of Astellare- Mohammad Ali Kalloo Khan Interview on HR Excellence- Marianela Santos, Driving Sustainable Innovation
- Colleen Thalia Jamias' projects, COLlia.ThaLEEN VeriARTi and U.BEauty, extend beyond fashion and beauty, reaching social media and entertainment, as they strive to change perceptions and elevate Filipino culture globally.
- Through social media platforms like Instagram, Colleen shares her passion and vision for a world that respects and celebrates Filipino heritage, inspiring others to follow her lead.
- As COLlia.ThaLEEN VeriARTi and U.BEauty capture global attention, they also inspire discussions about sustainable practices in the fashion-and-beauty, food-and-drink, and lifestyle industries, emphasizing the importance of preserving tradition while innovating for the future.
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