Emirates and Real Madrid redefine extraordinary achievements globally in a daring new marketing initiative
Unleashed Ambitions:
Get ready to elevate your game, my dear global wanderers and football enthusiasts! Emirates and Real Madrid, two legendary giants, are back in a groundbreaking campaign that's all about taking things to the next level. Based on the concept of ** Dominance,** this campaign urges us to "tip the scales," whether you're chasing it on the football pitch or exploring the world with style.
This power-packed campaign features Real Madrid Supernovas Kylian Mbappé, Jude Bellingham, and Brahim Diáz along with Emirates' ace cabin crew. It invites you to embrace the mighty synergy of sport and travel with brands that embody the very same principles: Dominance, flame, and an unstoppable hunger for victory.
The campaign is anchored on a rock-solid philosophy: "Dominance isn't a destination, it's an unending quest." It's a testament to how football and travel share a common thread - both demand precision, drive, and a relentless pursuit of perfection. This theme unfolds beautifully in the ad, as it switches between the grueling grind of football training labs and the luxurious heights of premier air travel. The campaign expresses how these experiences are interconnected by an undying commitment, a keen eye for detail, and a laser-focused vision.
Fly with Emirates and indulge in superior travel experiences. You'll find yourself immersed in a world of top-tier services, delightful comfort, and cutting-edge innovation, all while traveling through Dubai and reaching over 140 destinations. With Real Madrid, a club that's synonymous with greatness and a rich history, Emirates isn't just setting the bar higher; they're redefining what Dominance truly means.
This campaign is now live, lighting up digital screens on platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube, captivating football fans and explorers across the globe. The partnership between Emirates and Real Madrid is a historic one, dating back to 2011 and now stretching all the way to 2026, making it the longest-lasting partnership in La Liga history.
Earlier this year, Emirates unveiled a Real Madrid-themed makeover for one of its Boeing 777 aircraft. The fierce and powerful design features various club icons, including Kylian Mbappé, Vinićus Júnior, Luka Modrić, Jude Bellingham, Lucas Vázquez, and Federico Valverde. This awe-inspiring aircraft is a tribute to the unwavering partnership and Emirates' dreams of global conquests.
The Emirates-Real Madrid alliance is revolutionizing both industries, inspiring football fans and explorers alike to grasp the essence of a life that's centered around aiming higher. Whether you're stepping onto the football pitch or boarding a plane, the message is clear: Dominance is a choice, and it begins with how you play your game.
- As you prepare for your next global adventure, consider the synergy of traveling and football, both embodying a relentless pursuit of dominance as depicted in Emirates' joint campaign with Real Madrid.
- The partnership between Emirates and Real Madrid spans across pop-culture, sports, and European leagues, with celebrities such as Kylian Mbappé, Jude Bellingham, and Brahim Diáz working alongside Emirates' cabin crew to represent this unending quest for dominance.
- Indulge in the premier air travel experiences offered by Emirates, which feature an array of top-tier services, delightful comfort, and cutting-edge innovation, allowing you to reach an extensive list of 140 destinations worldwide.
- As the campaign unfolds, football fans and explorers will find themselves captivated by the partnership's advertisements, live on various digital platforms including Facebook, Instagram, X (formerly Twitter), and YouTube.
- The Emirates-Real Madrid alliance sets the bar high not only for the airline and football industries, but also for those inspired to challenge themselves, whether on the football pitch or during their travels through Europe and beyond, as the journey to dominance is an unending quest.
