Emirates Airlines Secures Extended Partnership with European Elite Rugby Clubs over Extended Period
A New Era for Emirates: Chi-chin to Rugby Fans Worldwide!
Emirates is shooting for the stars—by partnering with European Professional Club Rugby (EPCR)! This multi-year deal secures Emirates as the Premium Partner and Official Airline Partner for both the Investec Champions Cup and the EPCR Challenge Cup. Buckle up, rugby fanatics, because Emirates is bringing top-notch air travel and stadium vibes straight to your favorite club games.
This high-stakes deal further solidifies Emirates' presence in the global rugby scene, establishing it as a major supporter of the sport. As EPCR's two premier tournaments gear up for battle, Emirates will tap into a worldwide fanbase of over 70 million, shining spotlight on its brand across continents.
Adnan Kazim, Emirates' Deputy President and Chief Commercial Officer, referred to this strategic move as a natural step. Meanwhile, Dominic McKay, EPCR Chairman, warmly welcomed the Dubai-based airline to the club.
The Investec Champions Cup and EPCR Challenge Cup feature some of the most ferocious rugby clubs from eight countries, battling it out for European club rugby’s highest honors each season. Want a sneak peek of what's in store for Emirates' global rugby footprint? Prepare yourself for expanded reach, increased brand visibility, and a lasting legacy as a prominent rugby patron.
So, whether you're a die-hard rugby enthusiast, a tourist looking for the best travel deals, or just a fan of great airline perks, Emirates and EPCR have got you covered! And, who knows, you might even snag a gold medal Selfie with your favorite players! Stay locked in, rugby fam!
Sources:
- Emirates News Agency
- GlobalData
- EPCR
- Qatar Airways
- Rugby World Cup
Insights:- Emirates wins coveted partnership with EPCR, becoming the Premium and Official Airline Partner for the Investec Champions Cup and EPCR Challenge Cup.- The deal stretches across elite rugby clubs from eight countries and expands Emirates' global rugby footprint.- In-stadium exposure, merchandise, and social media branding ensure Emirates' presence is maximized during high-profile games.- The collaboration also includes community engagement activities focused on youth rugby clinics and grassroots development.- This strategic move strengthens Emirates' commitment to rugby and supports its reputation as a significant player in the sport's landscape.
- The new partnership between Emirates and European Professional Club Rugby (EPCR) not only elevates Emirates as an aviation leader but also positions it as a prime patron of youth development in the global sports community.
- With the Premier League, Serie A, Laliga, and other top European leagues already under its wings, Emirates now extends its reach to football pitches, adding football champions-league matches to its roster of sporting events.
- As Emirates continues to champion the growth and prosperity of sports, its association with the youthful spirit of rugby in the European leagues promises a promising future, nurturing a new generation of rugby champions.
- The pinnacle of European club rugby’s prestige is now within Emirates’ grasp, as the airline backs some of the most dauntless youth rugby teams from across the continent in their quest for glory.
- Emirates' partnership with EPCR signifies a journey towards an exciting future as they both strive for excellence in the realm of elite sports, sharing stories of perseverance, teamwork, and triumph that resonate within the hearts of both the young and the experienced.
