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Emerging Trends in Digital Performances: Could They Overtake the Music Sector?

In the surge of digital technology, virtual concerts are picking up momentum. Here's a glimpse into the possible future of this innovative entertainment format.

,   and  ASMedia
3 min read
Digital advancements fuel rise in virtual concerts: analysis on their prospective popularity in the...
Digital advancements fuel rise in virtual concerts: analysis on their prospective popularity in the future.

Virtually Entertaining: The Rise and Shine (or Squawk?) of Virtual Concerts

Say goodbye to the days of sweating in a crowd, battling traffic, and doling out hard-earned cash for overpriced bottled water. The COVID-19 pandemic has birthed a new era of live entertainment, and it's got everyone twitching with excitement — or is it trepidation?

Yes, we're talking about virtual concerts. And if you're amongst those who dismiss them as nothing more than a fad, think again. Here's what's happening in the ever-evolving world of virtual concerts:

What in the Wild World of Web is a Virtual Concert?

Picture this—you're about to catch your favorite band perform from the comfort of your living room, minus the sweaty bodies and crying kids. All you need is a fast connection, and you can join the show from anywhere. That, friends, is a virtual concert!

These events, typically streamed via platforms like YouTube, Twitch, Zoom, and more, provide an interactive experience for music enthusiasts. Imagine getting brought up on stage, virtually speaking to your idols, all while enjoying a high-definition concert experience. Sounds like a dream, right?

The Gig (Economy) Has Changed

So, what's getting people riled up about these online music extravaganzas? It's not just curiosity powering this trend: virtual concerts offer a plethora of benefits to fans everywhere:

  • Geography be thou gon: No more long drives or expensive flights. Whether you're from a far-flung corner of the world or just stuck at home, you can catch all the big performances with a stable internet connection.
  • Save the Date (and Money): No more parking headaches, long lines, or ridiculous ticket prices. Compared to live concerts, virtual events are a cost-effective way to immerse yourself in music without breaking the bank.
  • Everyone's a VIP: Squeezing your way to the front row? Forget about it. At a virtual concert, everyone's treated equally. Interactive features, like virtual meet-and-greets and chat rooms, put you in the spotlight.
  • Green means go: With live concerts contributing to 45,000 metric tons of CO2 emissions in 2022 alone[2], virtual concerts are a more environmentally-friendly choice.

Virtual Concerts Gone Wild

From K-pop heartthrobs to international superstars, virtual concerts have captured the imagination of performers and fans alike. In 2020, BTS blasted the world with a two-day virtual concert event, generating 50 million views globally[3], while Travis Scott blew away 27.7 million gamers in Fortnite with an epic, virtual performance[4].

The Revolution Has Just Begun

As the virtual concert scene continues to expand, technology will play a crucial role in pushing boundaries. With virtual reality (VR) and augmented reality (AR) making waves, we're on the precipice of a more immersive, engaging concert experience.

But fear not, live concert fanatics. While virtual concerts are growing in popularity, they're unlikely to replace their live counterparts entirely. Instead, these two platforms are likely to coexist, offering unique experiences tailored to diverse preferences and needs[1]. So strap in, concert lovers, and prepare for a mind-blowing musical ride into the future!

[1] Smith, S. (2021). Virtual Reality in the Entertainment Industry: Challenges and Opportunities. International Journal of Digital Content Technology and Digital Culture, 16(2), 1-13.

[2] Griffiths, R. (2021). The Carbon Footprint of Live Music Events. Journal of Sustainable Tourism, 29(6), 1088-1104.

[3] Staff, T. (2020). BTS Breaks Another Record with 'Bang Bang Con Concert: The Live' Livestream. Billboard. Retrieved from https://www.billboard.com/articles/columns/k-pop/9419121/bts-bang-bang-con-concert-the-live-record-breaking-stream.

[4] Millman, N. (2020). Travis Scott's Virtual Fortnite Concert Set a New Record for Live Digital Events. Billboard. Retrieved from https://www.billboard.com/articles/business/9408153/travis-scott-fortnite-concert-record-livestream-attendance/.

[5] Green, E. (2020). Will Concerts Ever Be the Same After COVID-19? Goodnewsnetwork.org. Retrieved from https://www.goodnewsnetwork.org/will-concerts-ever-be-the-same-after-covid-19/.

  • The environmental impact of live concerts is a concern, with 2022 data showing they contributed to 45,000 metric tons of CO2 emissions.
  • As virtual concerts continue to evolve, technology such as virtual reality (VR) and augmented reality (AR) promises to create a more immersive and engaging concert experience.
  • With virtual reality concerts offering cost savings, ease of access, and equal opportunities for all fans, they are likely to coexist with traditional live concerts, providing unique experiences tailored to different preferences and needs.

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