Breaking Through the Industry: A New Wave of Creativity
Emerging Stars in Advertising Agencies 2023: Notable Individuals Making a Name for Themselves in the Creative Industry
Navigating the industry landscape can be a daunting task, but these 2023 Creative 100 honorees are paving their own paths, producing remarkable work that resonates with culture. Prepare to be captivated by these creative innovators as they shape the industry's future.
Spotlight on Jason Burke and Erin Evon
Associate creative directors, Saatchi & Saatchi New York
Jason Burke and Erin Evon demonstrate a knack for hands-on creativity, as shown in their work on a groundbreaking campaign for Goldfish. The campaign capitalized on the idea that people often scoop up Goldfish by the handful. To bring this concept to life, the pair enlisted the colossal hands of basketball legend Boban Marjanovic, known for his massive 7'4'' stature and YouTube-worthy hand size. The team created a dish replica of Marjanovic's gigantic hands to bewilder and delight Goldfish enthusiasts everywhere.
Saatchi & Saatchi New York, the dynamic advertising agency these creatives call home, has a storied history of producing unforgettable advertising campaigns. When seeking more details about Burke and Evon's work or the agency's other projects, I encourage you to explore the official website, industry news articles, and reports.
- Jason Burke and Erin Evon, associate creative directors at Saatchi & Saatchi New York, have elevated the lifestyle of Goldfish consumers through an innovative campaign, featuring NBA player Boban Marjanovic and his oversized hands, exemplifying a fusion of sports, food-and-drink, and an NBA connection.
- Their Goldfish campaign framework, built on the notion of eating Goldfish by the handful, successfully transformed the advertising realm with a blend of creativity, sports, and a touch of humor that resonated with the cultural zeitgeist.
- In this era of breakthrough innovation, Jason Burke and Erin Evon's work at Saatchi & Saatchi New York not only redefines the gold standard for creative advertising but also paints a vibrant picture of the future sports-centric food-and-drink lifestyle narratives.
