The Bold and Brilliant
Emerging Agencies Impacting Culture: Notable Figures of the 2025 Creative 100 Reshaping the Advertising Landscape
Meet Mills Adams and Andrew Singleton, the Associate Creative Directors at Preacher, an advertising powerhouse based in Austin. Known for their pioneering methods and out-of-the-box ideas, they've been turning heads in the industry.
Trailblazing Campaigns
"The WiFi Is Booming" - Xfinity Campaign (2025)
- Clever Concept: This campaign introduced an 1850s Gold Rush prospector, a whimsical move for an internet provider, symbolizing the wide reach and dependability of Xfinity's WiFi. Its blend of humor and historical references helped break through the clutter in a sea of similar ads.
- The Magic of Impressions: Andrew Singleton's advice to "start working on your impressions" highlights the importance of conveying authenticity and flair in creative pitches. For the Old Prospector character, this meant nailing the Old Prospector voice to sell the script.
General Motors' GMC Pitch (2024)
- Victory in a High-Stakes Environment: Mills Adams and Andrew Singleton were part of the Preacher team that secured the General Motors' GMC account in 2024, demonstrating their ability to thrive under pressure and deliver impactful work.
Recognition and Accolades
Creative 100 Honorees (2025)
- Innovative Talent Honored: Both Mills Adams and Andrew Singleton were included on Adweek's 2025 Creative 100 list, a prestigious recognition given to the most innovative and influential creatives in the fields of advertising, marketing, entertainment, and visual arts. The duo is celebrated for revitalizing tired brands, driving growth, and creating captivating stories amidst the chaos of the modern advertising landscape.
Profiles at a Glance
| Name | Role | Notable Works/Projects | Awards and Recognition ||-----------------|------------------|------------------------------------|-----------------------------------------|| Mills Adams | Associate Creative Director | Xfinity "The WiFi Is Booming," GMC | Adweek Creative 100 (2025) || Andrew Singleton| Associate Creative Director | Xfinity "The WiFi Is Booming," GMC | Adweek Creative 100 (2025) |
"Mills Adams and Andrew Singleton, the Associate Creative Directors at Preacher, used humor and historical references in the 'The WiFi Is Booming' Xfinity campaign (2025) to create a captivating advertisement in the entertainment domain."
"Their innovative approach led them to secure the General Motors' GMC account (2024) and be recognized as Innovative Talent on Adweek's 2025 Creative 100 list, which includes individuals from advertising, marketing, entertainment, and visual arts."
