Emergence of the Fashion Critic Employing Green Screen Technology
In the ever-evolving world of fashion, a new breed of critics has emerged, taking the digital stage by storm. These are the green screen fashion critics, a phenomenon that thrived during the pandemic and continues to captivate audiences today.
One of the most notable figures in this digital realm is Timothy Chernyaev of Relaxitsonlyfashion. Known for his blunt, straightforward videos where he responds directly to comments, Chernyaev has made a name for himself with his honest approach to fashion critique.
Joining him in this digital landscape are other critics like Zack Quin, who takes a comedic approach to fashion criticism, focusing on New York-style honesty. Meanwhile, Grandma Droniak, a 95-year-old grandma, has gained over 3.6 million followers for her meme-like fashion videos.
The digital fashion criticism scene is currently male-dominated, according to Mandy Lee of Oldloserinbrooklyn. Lee, who has a background in trend forecasting, started posting fashion videos on TikTok in 2021. Lyas, another popular green screen critic, gained mainstream recognition after hosting a Dior runway watch party for fans when denied a ticket to the show.
Other notable figures in this digital sphere include Nicky Campbell, who offers short, quippy takes on red carpet looks in his videos, and the trio of Oldloserinbrooklyn, Hautelemode, and Ideservecouture.
However, the journey of these critics is not without its challenges. In the past, critics like Suzy Menkes and Cathy Horyn were banned for their honest musings, but today such behavior is virtually extinct among top fashion critics on Instagram and TikTok.
Interestingly, these digital critics tend to share simple, approachable takes that avoid challenging the audience or brands. Chernyaev, for instance, believes that being honest in videos can be effective, but understands the difference between personal opinion and objective truth.
As these green screen fashion critics continue to evolve, some, like Mandy Lee, have started to modify their approach. Lee, who aspires to work with brands directly, has become more reserved in her criticism.
Despite the changes, the green screen fashion critic remains a popular form of content, with the race to the front row and red carpet continuing, one green screen at a time. For instance, Dylan Kelly secured a New York Times feature after just two months of posting his "walk with me" videos.
In conclusion, the green screen fashion critic offers a fresh, accessible, and often humorous take on the world of fashion, providing a platform for individuals like Chernyaev, Quin, Droniak, Lee, and many others to share their unique perspectives with the world.
