Eighteenth-century manor transformed into Loewe enchantment for Paris Fashion Week extravaganza
In the heart of the drizzly French capital, the 18th-century Hôtel de Maisons played host to a remarkable gathering - the Loewe A/W 2025 fashion event. This prestigious venue, once the residence of Karl Lagerfeld, was transformed into a vibrant canvas, showcasing the codes and tropes that designer Jonathan Anderson has so skillfully transformed the Spanish leather house with over the past 13 years.
The event was a celebration of Anderson's tenure at Loewe, with the Loewe Foundation, a charitable organization, playing a significant role in his collections and efforts. The artistic direction for the fashion show was led by Anderson himself, who conceived the event as a 'scrapbook of ideas'.
Among the artworks displayed were Anthea Hamilton's giant pumpkin, Zizipho Poswa's spiky vases, and Yoshihiro Suda's tender flower sculptures. The super-sized apple from the brand's S/S 2025 campaign was also prominently displayed in the hotel's drawing room. A cluster of mushroom stools were sprouted from the garden grass, while inflatable acrobats were placed on the staircase, playfully nodding to Loewe's jewellery collection.
Fashion editors, friends of the brand, celebrities such as Jamie Dornan, and people who attended the event shared in the space and the moment, emphasizing the communal aspect of the event. The event also reflected on the past achievements of Loewe under Anderson's leadership, with the Loewe A/W 2025 collection seeing Anderson drill down into these codes and tropes.
Anderson's flair for surreal invention, breathtaking craftsmanship, and deep respect for contemporary artists were on display at the event. His design for Loewe's A/W 2025 men's and womenswear collections was a testament to his vision and the brand's commitment to innovation.
The Loewe A/W 2025 event was part of Paris Fashion Week A/W 2025, marking another successful chapter in the brand's rich history. As the event drew to a close, the communal spirit remained, underscoring the importance of being together in the present moment. The Loewe A/W 2025 fashion event was indeed a memorable occasion, one that will be fondly remembered for years to come.
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