Edward Enninful departs from Condé Nast and launches a rival fashion magazine: former Vogue editor returns to challenge Anna Wintour's dominance
Fresh Take on the Fashion World: 72 Magazine
Edward Enninful, former editor-in-chief of British Vogue, is shaking up the industry with his new venture, EE72, a media company set to debut a quarterly print magazine and digital platform, aptly named 72 Magazine. This dynamic duo hits the scene in September 2025, bringing cutting-edge fashion, beauty, luxury, and culture to the forefront. Both London and New York will proudly claim 72 Magazine as a global editorial presence[2][3][4].
Taking the Reins
- Editorial Team: Sarah Harris steps into the role of Editorial Director, fresh from her 20-year stint at British Vogue. Simone Oliver takes up the post of Head of Content, and creative duo Lee Swillingham and Stuart Spalding helm the creative direction[3][4].
- Scope of Coverage: 72 Magazine aims for a fresh perspective on the fashion landscape, pushing boundaries and capturing the essential cultural shifts shaping today's world[3].
- A Modern Approach: As a platform-driven company, EE72 positions 72 Magazine as its cornerstone, fostering creative collaboration and freedom[3][4].
Rivalry or Inspiration?
Old Guard vs. New blood
72 Magazine faces competition from the well-established and influential Vogue, helmed by Anna Wintour. The innovative approach of 72 Magazine offers a contrast to Vogue's traditional yet potent fashion coverage[1][4].
Innovation and Vision
With Edward Enninful and his sister Akua Enninful at the helm, 72 Magazine promises to bring fresh ideas and transformative perspectives to the fashion world[3][4].
The debut of 72 Magazine signals a new chapter in the fashion media landscape, where tradition meets innovation, and the industry got a breath of fresh air[3][4]. By taking risks and pushing boundaries, 72 Magazine aims to secure its place among the fashion media giants.
72 Magazine will offer entertainment-focused news and reviews, delving into pop-culture, celebrity trends, and the world of entertainment, in addition to its core fashion coverage. Sarah Harris's expertise in magazine management, coupled with the creative vision of Lee Swillingham and Stuart Spalding, will ensure a compelling mix of fashion, beauty, and culture in the magazine's content. As 72 Magazine and Vogue, under the leadership of Anna Wintour, compete for readers' attention, the former's innovative approach and fresh take on pop-culture are expected to set it apart, inspiring the entire fashion industry.
