Ed Sheeran Achieves Top Tour Earnings Record
Ed Sheeran's Divide Tour, a global phenomenon in the music industry, has set a new record for the highest-grossing tour of all time. The tour, which began in 2017, has played 246 shows across North America, Europe, Australia, South America, and Asia, and is still ongoing, with the gross revenue continuing to grow.
The tour, which is part of promoting Sheeran's album "Divide," has surpassed U2's tour in terms of gross revenue, earning over $737 million, according to Billboard. The Divide Tour has also surpassed the Rolling Stones' Bigger Bang Tour, AC/DC's Black Ice Tour, and Madonna's Sticky and Sweet Tour in terms of gross revenue.
Sheeran's team employs innovative strategies to determine the best locations for shows, using tools like Spotify and data tools to see where their fans are. This approach allows the tour to target specific locations, ensuring that the concerts are well-attended and successful.
Contrary to assumption, Sheeran is not charging more for tickets on his Divide Tour. Instead, the tour's success can be attributed to Sheeran's ability to figure out where his support was strongest and playing multiple shows there. This approach has enabled Sheeran to connect with audiences worldwide, enhancing both his musical presence and financial returns.
The tour is considered a planned series of live concerts by a music artist, undertaken to promote their work and connect with audiences worldwide. The tour represents an album cycle for Sheeran, and the concert in Budapest is just one of the many stops on this global journey.
The Divide Tour has been a testament to Sheeran's enduring popularity and the power of live music in the modern era. As the tour comes to an end later this month, it leaves behind a legacy as the highest-grossing tour of all time.
The Divide Tour, a globally successful concert series promoting Ed Sheeran's album "Divide," has not only surpassed rival tours in terms of gross revenue but also showcases Sheeran's innovative approach to music entertainment. By strategically targeting locations with high fan density, the tour has managed to connect with audiences worldwide, thereby enhancing both his musical presence and financial returns.
