Eastside Golf Launches First Women's Collection, Redefining Golf Fashion
Eastside Golf, the innovative golf brand, has launched its first women's collection. The range, developed by Anna Maria Hellmuth and designed by an all-female team, is an authentic and considered line that caters to golfers of all levels. The collection is now available in the first of three phases, with prices ranging from $50 to $130.
Eastside Golf, known for its strategic partnerships with the NBA, MLB, and Mercedes-Benz USA, has set out to change the cultural perception of golf through fashion. The brand's co-founder and creative director, Olajuwon Ajanaku, emphasized their commitment to creating an authentic women's line, not merely 'shrinking and pinking' existing products. The collection includes over 20 pieces, such as tracksuits, crop tees, jumpsuits, and dresses, designed for both on and off the course. The hats in the collection are a standout feature, designed with comfort in mind for various hair styles and textures, and featuring a satin lining to protect hair.
The women's collection from Eastside Golf is now available, with the first phase released in May. The brand, which aims to serve both golfers and non-golfers, is leveraging fashion to change the cultural perception of golf. With its authentic and considered design, the collection is set to make a significant impact in the golf fashion world.
