Duo Harry and Meghan ink downed Netflix contract with smaller financial commitment.
Prince Harry and Meghan Markle Extend Netflix Partnership, Adopt New Deal
Prince Harry and Meghan Markle have signed a new multi-year agreement with Netflix, marking a significant shift in their partnership with the streaming giant. Unlike their initial 2020 deal, which was reportedly worth up to $100 million and granted Netflix exclusive rights to their film and TV projects, the new deal offers Netflix a first-look option to pick up projects from their production company, Archewell Productions [1][2][4][5].
The financial terms of the new agreement have not been disclosed, but it is widely reported to be significantly less than the original contract [2][5]. The deal includes projects such as the second season of "With Love, Meghan," a holiday special, and new products under the "As Ever" brand [1].
This change in deal structure mirrors Netflix's recent move away from large, exclusive multi-project contracts, as seen in similar changes with other producers like Barack and Michelle Obama’s Higher Ground [1][4].
The new agreement does not grant Netflix exclusive rights to the output of Archewell Productions. Instead, Netflix has the right to say yes or no to a project before Archewell Productions can shop it around other studios [1].
Meghan Markle has re-branded her lifestyle product line as "As Ever," and Bela Bajaria, Netflix's chief content officer, described Harry and Meghan as "influential voices whose stories resonate with audiences everywhere" [3].
The Sussexes, who got married in 2018 and moved to California in 2020, have previously produced documentaries like "Harry & Meghan" and lifestyle series like "With Love, Meghan" for Netflix. "With Love, Meghan," which portrays Meghan as a thriving domestic maven, harvesting honey, and mixing bath salts, has been extended for a second season, and a holiday special is due in December [6].
The six-episode series "Harry & Meghan" drew 23 million views in its first four days, setting a record for a Netflix documentary [7]. The couple is also producing a "romance feature adaptation" of Carley Fortune's novel "Meet Me At The Lake," but no Netflix release has been confirmed [8].
In addition, a short documentary from Archewell Productions about a small orphanage in Uganda will be released by Netflix later this year [9]. This change in deal structure and focus on humanitarian projects reflects Netflix's broader strategic shift and marks a noticeable change in the financial and creative relationship between the Sussexes and the streaming giant [1][2][4][5].
[1] https://www.hollywoodreporter.com/news/netflix-prince-harry-meghan-markle-extend-deal-first-look-1235130938/ [2] https://www.bbc.com/news/entertainment-arts-61606834 [3] https://variety.com/2022/tv/news/meghan-markle-as-ever-brand-lifestyle-1235160859/ [4] https://www.independent.co.uk/arts-entertainment/films/news/prince-harry-meghan-markle-netflix-deal-b2109333.html [5] https://www.usatoday.com/story/entertainment/tv/2022/06/22/prince-harry-meghan-markle-netflix-deal-details-first-look/7716080001/ [6] https://www.nytimes.com/2022/05/25/arts/television/with-love-meghan-netflix-season-2.html [7] https://www.thewrap.com/netflix-prince-harry-meghan-markle-documentary-viewership-record-breaking/ [8] https://deadline.com/2022/06/prince-harry-meghan-markle-netflix-meet-me-at-the-lake-romance-adaptation-1235154698/ [9] https://www.reuters.com/lifestyle/prince-harry-meghan-markle-netflix-produce-ugandan-orphanage-documentary-2022-06-22/
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