New Hype Around Dubai Chocolate - But There's a Twist - Dubai Chewy Cookies Spark a Frenzy in South Korea’s Dessert Scene
A chocolate trend that swept Europe in 2024 has now reached South Korea with full force. Long queues and empty shelves are becoming common as locals rush to try Dubai Chewy Cookies. The soft rice treats, filled with pistachio or local twists like green tea, have taken over cafés and social media alike.
The cookies first gained fame as a spin on the classic Dubai chocolate bar. Instead of solid chocolate, they offer a chewy rice base with rich pistachio filling. Brands like Palette Dessert in Incheon—boosted by K-pop star Jang Won-young’s endorsement—Mont Cookie in Gimpo, and Manibini in Seoul are leading the craze. Manibini’s pop-up stalls often sell out within hours, while Mont Cookie claims to have invented the original recipe.
Social media has fueled the hype even further. TikTok and Instagram influencers post videos of themselves biting into the cookies, praising their texture and unique flavour. Some European users, watching from afar, have shared nostalgic posts about their own Dubai chocolate obsession last year. The trend blends foreign luxury with Korean tastes. Many cafés now feature the cookies on menus, sometimes with local fillings like black sesame or matcha. Industry insiders describe it as a perfect mix of exotic appeal and familiar comfort.
Dubai Chewy Cookies have become more than just a snack—they’re a cultural moment. With high demand and creative adaptations, the trend shows no signs of slowing. For now, South Koreans are embracing the craze, one chewy bite at a time.
